Study On Coupling Development Of Cultural Industry And Tourism Industry In Zhejiang Province

Cultural industry and tourism industry have developed rapidly in recent years and gradually become an important part of modern service industry.They are closely related,driven by each other and naturally coupled.Undoubtedly,the development of market demand and technological innovation provides a new opportunity for further integrated development of the two industries.It is worth mentioning that in 2018,the Ministry of Culture and Tourism will be merged to reform the superstructure,and the integrated development of culture and tourism industry will open a new era.In the context of China’s industrial transformation and upgrading,supply-side structural reform and the continuous development of the national economy,the deep and high-quality integration of cultural industry and tourism industry is indispensable,and the general idea of "where appropriate,where possible" must be adhered to.Zhejiang province has been in the forefront of cultural and tourism development in China,and has created many new ideas and new models in the development of cultural and tourism industry.Both the integration process and methods and the difficulties faced in the development process are typical to some extent.Therefore,this paper chooses Zhejiang Province as the research object to carry out in-depth exploratory research.From the perspective of industrial association and system theory,this paper studies the coupling relationship between industries,systematically combs and analyzes the literature through literature collection method,and lays the data foundation and literature accumulation for the selection of indicators and research methods.Comprehensive analysis method is used to summarize and analyze the status quo of industrial development and the mechanism of coupling and coordinated development.Through the mathematical statistics method to design and select indicators and establish a coupling model,with the cultural industry and tourism industry data of the prefecture-level cities in Zhejiang province as the research object,statistical calculation,comparative analysis,and thus draw a conclusion.The main content of this paper is divided into seven chapters.The first part is the introduction,which summarizes the research background,purpose and significance,summarizes relevant literatures at home and abroad,and introduces the research content and methods.Secondly,it expounds the theoretical basis of this paper,expounds the connotation of cultural industry,tourism industry and industrial integration,and introduces the basic concepts of coordination theory,system coupling theory,system theory and so on.The third part analyzes the development status and coupling situation,summarizes the current situation of cultural industry and tourism industry in Zhejiang Province,analyzes the main characteristics of industrial development,and explores the coupling mechanism and coupling factors between the two industries according to relevant theories,paving the way for the establishment of indicator system and relevant countermeasures and suggestions.The fourth is the construction of coupling development evaluation model,which discusses the mechanism of industrial coupling and coordinated development,constructs the coupling evaluation index system,establishes the coupling and coordinated evaluation standard,and establishes the evaluation model.The fifth is empirical research,based on the statistical data of Zhejiang province from 2010 to 2019,the comprehensive development level of cultural industry and tourism industry in Zhejiang province is evaluated and analyzed,and the coupling degree,coupling coordination degree and synchronization are measured.The sixth is the countermeasure research,according to the empirical analysis combined with the reality,put forward the zhejiang province cultural industry and tourism industry integration development path and model research.The seventh is the research conclusion and prospect.The innovation of this paper has the following two points.First,this paper applies the system theory,coupling theory and industrial relevance theory to the study of cultural industry and tourism industry,and discusses the coupling mechanism between the two industries.The evaluation index system of industrial comprehensive development is constructed and the coupling measurement model is established.Secondly,through empirical analysis and taking Zhejiang province as the research object,the characteristics of cultural industry and tourism industry in Zhejiang Province are condensed.The comprehensive development level evaluation and coupling measurement analysis of cultural and tourism industry in Zhejiang Province from 2010 to 2019 are conducted to summarize the development and change differences,development trends and coupling degree of the two industries in time series.This paper puts forward some suggestions on the coupling development of culture and tourism industry in Zhejiang province,which can provide reference for the industrial transformation and upgrading of Zhejiang Province.