IFLYTEK Corporate Image Design And Promotion Application

Modern society has entered a new era of development.The rapid economic development makes people more and more pursue and yearn for a better life.Therefore,culture and art,as the embodiment of high-level spiritual realm,are also valued by people.Nowadays,all walks of life are facing increasingly fierce market competition.In order to adapt to the promotion of the trend of the times,enterprises have begun to introduce their own VI visual identification design,inject cultural connotation into their own enterprise brand,and design a set of excellent VI visual identification design can undoubtedly promote the invisible competitivenessof enterprise development.This paper has carried out in-depth and comprehensive research on the VI visual recognition design,promotion and application of i FLYTEK enterprises.By introducing VI visual recognition design,it will play a positive role in promoting the development of enterprises to a certain extent.While studying the visual identity design of VI,the subject also expands and applies its later promotion and publicity.The design practice of visual image of enterprise cultural and creative products is a far-reaching design achievement,which has sublimated the brand culture concept of the enterprise.In the design of VI visual recognition,it is divided into two parts: VI basic system design and VI application system design.In the design of VI basic system,it makes in-depth creative design research on enterprise LOGO,standard font,standard color,auxiliary color and auxiliary pattern;In the part of VI application system design,it is divided into office supplies design,enterprise internal and external environment design,advertising design,enterprise employee clothing and transportation design.Finally,the design practice of the visual image of cultural and creative products of i FLYTEK enterprise brand is expanded.In the visual image promotion design of this series,the cultural and creative design of Enterprise IP image,poster publicity,series of souvenirs and daily necessities are carried out respectively.Through the division of these chapters,this paper makes a comprehensive exposition and Design Research on the subject of i FLYTEK corporate image design,promotion and application studied in this paper.