Research On The Production And Communication Of Alternate History Network Drama From The Perspective Of Media Technology

Alternate history network drama refers to a drama series that draws lessons from history to a certain extent,takes the network video platform as the main communication channel and is produced according to the communication characteristics of the Internet.It is not only a consumer commodity but also a cultural content.As a consumer commodity,alternate history network drama gains the love of a large audience with novel narrative means.As cultural inheritance,alternate history network drama undertakes the function of spreading history and culture to some extent.From the broadcast of alternate history network drama,this theme works occupy an important position in the whole industry.It has a huge audience base and is an important profit tool for network video platform and producers.However,under the business model of chasing network traffic,fast production and fast sales,the production level of alternate history network drama began to show a downward trend.What problems are faced in the development of alternate history network drama,what are the root causes of these problems,and how to promote the healthy development of alternate history network drama all need to be solved urgently.From the perspective of media technology,this research analyzes the production and communication mechanism of alternate history network drama by using the research methods of literature analysis,case analysis and textual analysis.It is found that alternate history network drama is faced with problems in the development process,such as the elimination of artistic value,the solidification and polarization of audience thought,the continuous conflict between regulatory authorities,audiences and profit-oriented enterprises,the root cause of these problems is network technology.Network technology has shaped the media form of alternate history network drama and brought a chain reaction to the production,distribution and reproduction of alternate history network drama and the development of many related industrial entities.According to the problems and motivations faced by the ecosystem of alternate history network drama,this research puts forward the creation of content products with the dual attributes of consumption and culture,adopting management methods that keep pace with the times,improving audience media literacy and adjusting the internal layout of the industry,hoping to promote the benign and healthy development of alternate history network drama.