Research On The Integrated Development And Driving Factors Of Chinese Cultural Tourism Industry

Since the reform and opening up,China’s industrial structure has been continuously optimized,and the pace of industrial transformation and upgrading has been accelerating.Under the current background of encouraging industrial integration,the country has paid more attention to promoting ‘cross-border cooperation’ between the cultural industry and the tourism industry.Culture is the soul of tourism and tourism provides carriers and means for the promotion and development of culture.The integration of cultural and tourism industries will surely generate new economic growth points and inject new impetus into the transformation and upgrading of the overall industrial structure.In 2018,the Ministry of Culture and the Tourism Administration merged to form the Ministry of Culture and Tourism,marking a new opportunity for the integration and development of the culture and tourism industry and embarking on a more standardized development platform.How to efficiently integrate cultural and tourism resources and break through the bottleneck of the integration and development of the cultural and tourism industry has become a hot spot of common concern for the whole society.The article takes 31 provincial-level administrative units in China as the research object.Based on the analysis of the relevant theories,research methods and existing results of the integrated development of the cultural industry and tourism,the article finally selects the relevant data from 2010 to 2019 and uses entropy,improved coupling coordination model and other methods to construct an index evaluation system for cultural and tourism industry integration,measure cultural industry development coefficient,tourism development coefficient,cultural tourism industry coupling coordination degree and other core indicators,and comprehensively compare and analyze the cultural and tourism industry coupling coordination of all provinces across the country over the past 10 years.On this basis,this article uses fixed effects model and the geo-detector model to study the driving factors and their interactions of the integrated development of the cultural and tourism industry.Finally,based on the above analysis and discussion,it provides certain countermeasures and suggestions for the integrated development of China’s cultural and tourism industry in the new era.The main content of the artcle includes the following aspects:(1)The entropy method is used to measure the development coefficients of cultural industry and tourism in China’s 31 provincial administrative units.It is found that the development coefficients of cultural industry and tourism in all provinces have shown a steady growth trend.By contrast,The development momentum of cultural industry is stronger,and the rate of increase is greater than that of the tourism industry.From the perspective of spatial distribution,there are obvious differences in the development level of culture-tourism industry in China’s different regions,and the eastern coastal provinces is higher than that of the central and western regions.(2)Improveing the traditional coupling and coordination model to measure the degree of coupling and coordination of the cultural and tourism industries in each province over the past 10 years.The process of change shows that all provinces have experienced a process of transformation from imbalance to coordination,and the integration of the cultural and tourism industry is in good trend and the level of inter-regional coupling and coordination is decreasing from the eastern provinces to the central and western provinces.(3)Constructing a fixed-effect model including five indicators of fixed asset investment,general public budget expenditure,R&D expenditure,effective patent number,and the proportion of cultural,educational and entertainment consumption to explore its driving effect on the coupling and coordination of the cultural and tourism industry.In addition,the geographic detector model is used to further explore the interaction of influencing factors.It is found that the pairwise interaction of the five indicators has a more obvious impact on the degree of coupling between culture and tourism than a single indicator.(4)In view of the reality of the coupled and coordinated development of China’s cultural tourism industry,countermeasures and suggestions can be put forward from various aspects like improving relevant policies,accelerating technological innovation,integrating local resources,and promoting inter-regional exchanges and cooperation to achieve a win-win situation.