Research On The Coating Phenomenon Of Virtual Personality In Digital Survival Scene

Since the beginning of the new century,the application of network technology and digital technology and the development of corresponding science and technology have continuously improved productivity,and the extraction of surplus value by capital and the multiplication logic of its core have continuously driven people and society.With the widespread application of new media and the advent of the era of digital survival,the generation of virtual personality has become an inevitability.On the one hand,it seems to provide people with a space that cannot be separated from the spirit and ideal self in the face of forced life,but at the same time,it is also another embodiment of the continued exploitation of digital labor by digital capital.The emergence,of new media has broken through the practicality of virtual personality in the traditional legal sense as the confirmation of real subjects by individuals in virtual space,and on this basis,it has developed and broadened the characteristics of sociality and performance in addition to the practicality of virtual personality.Whether it is Goffinan’s theory of mimesis,Freud’s theory of personality structure,or Higgins’ theory of self-difference,etc.,it seems to support an objective state,that is,there is a virtual self in people’s consciousness or imagination that is different from the real world.And this intrinsic demand has finally been realized relatively concretely through scientific and technological means in the new media era,that is:virtual personality.In the digital living environment,the construction of online virtual personality is inseparable from the efficient and low-cost tool of coating,as a heterogeneous superimposed artificial object that has existed since ancient times and acts on all aspects of life,the wide application of modern coatings in addition to its own advantages also benefits from the improvement of modern productivity and the reduction of the cost of coatings and coatings.Through the application of the coating,the target can be applied efficiently,so as to achieve a self-protection and pleasing effect.Based on the relevant achievements of psychology and sociology on the research of virtual personality,this study combines the philosophical concept of coating to explore tentatively,taking the digital living environment after the advent of the new media era as the research background,and conducting in-depth analysis through literature research,background analysis,interdisciplinary research and other methods,in order to provide new ideas for the research of virtual personality.And through the study found that the coating of virtual personality has become an inevitability in the era of digital survival,and due to the characteristics of the coating itself,people usually use its high efficiency,masking and other characteristics to achieve the purpose of lighting packaging and masking shortcomings,so as to achieve the coating application and performance of the ideal virtual personality,which is also the core of the coating application can not be spared.However,with the universalization and dependence of coating applications,it has also brought corresponding alarming crises.