The Regeneration Design Strategy And Practice Of Liangping Wood New Year Pictures

The Liangping wooden New Year pictures are an important intangible cultural heritage that originated in Liangping County,Chongqing City,China.With the change of times and the development of technology,Liangping wood New Year pictures,as a traditional cultural form,are facing the danger of being lost and forgotten.Therefore,how to protect and inherit this cultural heritage has become an important issue facing contemporary society.This paper mainly studies the re-design strategy and practice of Liangping wood New Year pictures.First of all,starting with the basic situation of Liangping Wooden New Year pictures in Chongqing,this paper expounds its historical and cultural background,traditional design elements,materials and technology.Secondly,it introduces the concept of digital cultural and creative products and the opportunities brought by the development of digital cultural and creative products.By analyzing the digital cultural and creative products of Liangping Wooden New Year pictures,this paper illustrates the importance of digital protection and inheritance for Liangping Wooden New Year pictures.Next,this paper proposes the regeneration design strategy of Liangping wood New Year pictures.Specifically,it includes four aspects: cultural traceability,innovative design,product development and educational promotion.Among them,cultural tracing refers to the in-depth study of the history and cultural background of Liangping wood New Year pictures in order to better understand and inherit its essence.The innovative design emphasizes the excavation and innovation of the traditional elements of Liangping wood New Year pictures,so that they can keep pace with the times and better adapt to the aesthetic needs of contemporary society.Product development includes digital protection and inheritance as well as the development of digital cultural and creative products to improve the dissemination and sustainable development capacity of Liangping Wood New Year pictures.Education promotion is to let more people know and love Liangping Wooden New Year pictures through education,promotion and other means,so as to promote its inheritance and development.Finally,according to the above strategies,this paper carries out the regeneration design practice of Liangping wood New Year pictures.The practice mainly includes the interactive interface design,IP image design,poster design and information visualization design of Liangping Wood New Year pictures.Among them,the interactive interface design is the main part of the practice,which aims to present the artistic charm of Liangping Wood New Year pictures by digital means,and enhance its communication and sustainable development ability.At the same time,IP image design and poster design have created a distinctive brand image for Liangping Wooden New Year pictures,improving its popularity and reputation.The information visualization design presents the information of Liangping Wood New Year pictures to users in a vivid and intuitive way to improve their experience and sense of participation.In summary,this paper aims to explore how to protect and inherit traditional culture in the digital era.Through the digital processing and redesign practice of Liangping wood New Year pictures,more people can understand and understand traditional culture,and at the same time,it provides new ideas and practical methods for the protection and inheritance of traditional culture.