Yangjiabu Woodblock New Year Pictures APP Based On User Experience Interactive Interface Design Research

Yangjiabu New Year wood-block prints,as the first batch of folk art to be included in the national intangible cultural Heritage list,have a history of hundreds of years with distinctive artistic features and rich themes.With the advent of the digital era,yangjiabu New Year wood-block prints can be inherited and spread more efficiently by giving them digital carrier.However,the current problems of New Year picture apps,such as unclear user positioning,single content and lack of interest,have reduced the user satisfaction of the products.Therefore,how to improve user experience and make Yangjiabu New Year wood-block prints better inherit and spread under the carrier of new media is the focus of this study.Firstly,this study studies relevant theories.Through sorting out user experience theories and evaluation models,it establishes that the core level of user experience is sensory experience,interactive experience and emotional experience.And put forward nine design objectives for these three levels.Next,based on the user experience theory,the design elements of the interactive interface of Yangjiabu New Year wood-block prints are analyzed.Then,based on the design objectives and elements,a comparative analysis is made of relevant cases and the advantages and disadvantages of products are summarized to provide design ideas for the design of Yangjiabu New Year wood-block prints APP.Then,questionnaire survey and in-depth interview are used to conduct user research,mining user needs,so as to provide data support for design strategy.Finally,the interactive interface design strategy of Yangjiabu New Year wood-block prints based on user experience is proposed,and practice and test are carried out to further verify the rationality and feasibility of the interactive interface design strategy of Yangjiabu New Year wood-block prints APP.