Research On Business Model Of Start-Up 3D Animation Enterprise

In the traditional animation industry chain,outsourcing production teams take technical services as their core business and provide independent or multi-link OEM production for original animation enterprises.With the "14th Five-year Plan" to emphasize the implementation of digital transformation,three-dimensional technology application scenarios are more diversified.The rapid development of the chip industry has prompted the continuous iteration of 3D production software,and new production processes and tools have greatly improved production efficiency.Under the epidemic,the animation industry gives full play to the advantages of the original process management,remote collaborative work,and shines in games,live broadcasting,digital people,metauniverse and other general technology industries,making it possible for more animation enterprises to explore new business models.In 2021,nearly half of the new companies in animation related industries will be registered,breaking the original long-term stable internal structure of the industry.The crowded track is forcing 3d animation companies to explore more possibilities.With the general advantages of 3D technology in animation,games,architecture,VR/AR,digital people,metaverse and other fields and emerging industries,it has been continuously distributed to other new tracks.Survival of the fittest,in the face of fierce competition,it is expected that in the next two or three years there will be many hot enterprises will be eliminated,head effect is more obvious,such as the virtual idol industry.With the change of external environment and the intensification of internal competition,the start-up animation enterprises need to explore new markets and constantly upgrade their own technologies to achieve profits in the new business environment.This study uses nine business model canvas models to study TIPTOP’s business model transformation in the start-up stage.By analyzing the existing business model of animation companies at home and abroad and combining with the new market environment,TIPTOP’s business model after transformation is obtained to enhance the company’s core competitiveness.