Shi Liwei Sanqi Skin Care Product Visual Image Design

Brand visual image is materialized expression of brand,is a silent salesman,let the consumer more intuitive feel the essence of the brand.Protect skin to taste its own excellent quality at the same time,also can't depart from the support of brand visual image.Skin care products market potential in our country,but in the high-end almost monopolized by foreign cosmetics brands,domestic brands at a disadvantage for a variety of reasons,and can only divide the rest of the market.Leading to poor visual image of the brand experience.How to improve the Sylvapure panax notoginseng series skincare brand visual image,successful expression product brand connotation.This study around the Visual symbols of traditional Chinese medicine in the application of skincare brand visual image design.For domestic and foreign brand visual image design theory,combing with the present situation and problems of development and research,find out the insufficient of skincare brand visual image design in our country,and learn from the advantages of competitors in brand visual image design.Through the graduation design,this paper analyzes and summarizes the current situation of China's skin care market,consumer psychology and core value of products,and studies and expounds the Visual symbols of traditional Chinese medicine,to extract the elements of traditional Chinese medicine and finally applied to the Sylvapure panax notoginseng series of skin care brand visual image design,the combination of traditional and modern style.To complete three sets of design.