| In the context of advocating cultural inheritance and development,the innovative design practice of folk culture is conducive to enhancing people’s sense of identity with traditional folk culture and enhancing cultural self-confidence.Exploring the connotation of folk culture in tradition,constantly innovating and changing in design,and generating new visual symbols of traditional folk culture through modern design methods,it is convenient for the effective dissemination of folk culture.Through the data collection and analysis of Putian folk culture,based on the design and exploration of the visual elements of Putian Spring Festival folk culture,looking for the point of convergence between tradition and modernity,and striving to create visual design works of traditional folk culture that meet the characteristics of the new era,adding a festive atmosphere.t the same time,it conveys people’s pursuit of good wishes.This paper analyzes the diversity expression of folk culture elements in the field of visual design,from the value embodiment to the case analysis of graphics,colors,text and modern style performance,and considers the diversity of folk culture.In order to sort out and summarize,through further understanding of Putian folk culture,including discussing the application and development status of Putian folk culture elements in the field of visual design,creating with Spring Festival folk culture,summarizing and sorting out local representative folk culture elements to meet the needs of the people.The modern expression of traditional folk culture in the design style favored by modern young people,injects modern power into Putian folk culture,enhances its vitality and adaptability,and thus promotes the diverse development of Putian folk culture.It is hoped that this paper can make some attempts for the Putian folk culture and creative industry,and provide a certain theoretical and methodological basis for the design and research of folk culture elements. |
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