| With the deepening of the country’s opening up,people are increasingly aware of urban visual brands.The existing urban visual brand design can no longer meet people’s increasingly profound cultural needs.Therefore,many cities in China are gradually improving the design and development of unique urban cultural brands.Making more people understand the cultural customs of a city is the main goal of each city.Chinese culture has a long history.Every city has its own cultural heritage system.City The visual design of the brand canenhance the sense of identity of the city based on refining innovative elements of original design of urban culture,not only promoting and inheriting urban culture,but also embodying urban culture.With the rapid development of new media technology,its impact has become increasingly widespread.Therefore,people’s concept of visual brand is also constantly improving.The development of emerging media technology has had an impact on urban visual brand design.Urban culture also provides new ideas and innovation for urban visual brand design,which is an important factor in urban development.The research on urban brand visual design in foreign countries has been carried out for many years,but it started relatively late.The theme of this article is a heroic city in Dandong,Liaoning.His city’s name is also very deep.Dan also represents the color of red.The historical relics of the Anti Japanese War indicate that this is a city rich in red culture,as well as a city along the Yangtze River.However,people know very little about this city.this paper conducts a On-the-spot investigation and analysis of historical and cultural monuments characteristics of historical buildings in Dandong City,taking the proposed elements of innovative design as an example,The purpose of extracting and analyzing red buildings such as the Anti Japanese War Monument,the Yalu River Bridge,the Great Wall,and the unique local customs of cities from existing urban culture is to enable more people to understand urban cultural heritage and the development of urban culture,and to conduct greater design and analysis in combination with new media. |
