Motion Graphic Application In Visual Communication Design

Since the late 1970 s, graphic design has been by a static publishing practice subject to change for a involved in film and television, animation, interactive media, and environmental design a wide range of areas of visual convey professional(held in Tokyo,Japan in 1960 world design congress visual communication as a term is proposed). Static media in twenty-first Century has been unable to meet the requirements of the times, the basic principles of graphic design for the visual language of the Graphic Motion field to stimulate the imagination of the designers and the audience.The design of Graphic Motion in time and space presents a unique and creative challenge, which combines the traditional graphic design language and image dynamic language into a hybrid information transmission system. With integrated technology to integrate into the TV, the Internet and immersive environment, dynamic is becoming an important part of the current visual field. The characteristic that can make information more effectively makes Graphic Motion in the complex information age has the remarkable development, in the network, the interaction and so on domain to Graphic Motion designer's demand more intense.This article goal is the essence of motion graphic provides a basis for understanding,explore its development context and analysis of its application in the field of visual communication and explore motion graphic how to communicate clearly and with that information. In addition, through case analysis of trends and dynamic graphics design and cross discipline research cooperation in the field of interactive graphics application in dynamic prospect the foreground of mobile media.