Visual Memory And Cultural Identity:Research On Urban Visual Image Design

Over the past 40 years of reform and opening up,the urbanization process has advanced by leaps and bounds.When a city has a relatively complete infrastructure,the city looks new,there is a city history,city culture,city spirit and other "soft" construction exploration and demand.Urban visual image design is a means of spreading urban culture and shaping urban image through visual media,which is applied to urban publicity,promotion and other aspects.Since 2006,first-tier cities in China,represented by Beijing and Hangzhou,have taken urban culture and urban image as the focus of urban construction and started to build a distinctive urban image.Urban visual image design should be based on urban cultural identity.Urban image identification system consists of urban idea identification system,behavior identification system and visual identification system.Urban visual identification system is the visualization of urban idea system,which enables people to understand urban culture and concept through visual expression.Urban cultural identity is people’s consensus and recognition of urban cultural orientation,and cultural identity can be realized in various ways.Vision is one of them.Both have the same way of expression and similar purpose.Because the realization of cultural identity includes visual mode,and their purposes are similar,urban visual image design can be used as the link of visual presentation in urban cultural identity,which is the relationship between inclusion and inclusion.Urban culture is abstract and complex,while urban visual image design presents urban culture and specific value system through relatively intuitive visual forms,so that people can understand these cultures and value systems.In this process,people begin to recognize urban culture.Therefore,urban visual image design can be the starting point of urban cultural identity.Promote people’s recognition of urban culture.Urban visual image design can help solve the problem of urban cultural identity and promote the development of urban culture.Through the practice of urban visual image design,Madrid finds its own cultural orientation in the current cultural diversity,Hong Kong determines the unified urban cultural communication ideas in the integration of Chinese and Western cultures,and Kumamoto Prefecture promotes the development of urban culture with urban IP.Taking Jinan as an example,the author analyzes the urban culture of Jinan and determines the idea of urban image communication with unified and representative style,exploring the minority elements of Jinan and utilizing various communication methods.In the form of urban IP,Jinan city image is promoted in the form of cartoon,physical photography and cultural creation.The application of IP image adopts the way of interaction with Jinan cultural elements,which adds interest and helps to publicize the city culture more widely,and helps to recognize the city culture of Quancheng.