| Digital village construction is an important part and development direction of the rural revitalization strategy,which has attracted great attention from all walks of life.As the main form of rural industrial revitalization,rural cultural tourism plays an irreplaceable role in activating rural cultural resources and linking urban and rural consumption.As the national strategy of rural revitalization enters a critical stage of comprehensive promotion,rural cultural tourism has huge opportunities for development.The construction of digital villages directly promotes the comprehensive and in-depth integration of information technology and rural production and life,which will surely bring new requirements to the digital transformation and service upgrading of rural cultural tourism,and at the same time bring new vitality to rural cultural tourism.In the face of the current general homogenization of rural cultural tourism products and forms,service design and digital design have practical significance of design-driven innovation role in promoting the integrated and innovative development of agricultural cultural tourism,building a rural smart tourism system,and empowering the overall iterative upgrade of rural cultural tourism.From the perspective of rural cultural tourism upgrading and service design,based on key knowledge structures such as digital countryside,rural cultural tourism and service design,this paper intends to conduct basic theoretical research and relevant case analysis,and combine the current situation of rural cultural tourism to provide theoretical guidance for rural cultural tourism service design.Through the multi-dimensional analysis of rural cultural tourism APP,the paper summarizes the advantages and disadvantages of various types of service APP,summarizes the current service function structure of rural cultural tourism products,and explores innovative paths for design practice.The subject research conducted field research on Haitou Village,Ninghai County,Zhejiang Province,used the theories and methods of service design to kind out the needs of users,analyzed the main task process,contact points and various stakeholders in the process of rural tourism,explored the design strategy of digital rural cultural tourism service,and provided the guidance and basis of design practice.This topic applies theoretical research to the design practice of the "Flowers in the Sea" APP.Through the specific design process and the presentation of the final work,the actual effect of relevant theoretical innovations is tested,in order to contribute to the model innovation of rural cultural tourism. |
