Research On Local Design Strategy Of Digital Cultural Creativity Based On Interactive Narrative

In the context of artificial intelligence,computer technology has made new developments and breakthroughs,the forms of human-computer interaction have gradually diversified,the development of culture industry enabled by science and technology has been given a mission in the critical period of economic transformation,and the integration mode of "science and technology + cultural innovation" is breeding new breakthroughs.Digital culture and creativity are now taking advantage of the Internet platform and relying on 5G,artificial intelligence,big data,blockchain and other technologies to deeply process traditional culture and modern culture,which has become a great opportunity for the development of digital economy in many places.Firstly,through literature research and interdisciplinary research,the thesis comprehensively sorts out and analyzes the interactive narrative theory and related technologies,as well as the definition,development status and design process methods of digital cultural and creative products,and summarizes the design trends of digital cultural and creative service transformation,sensory first,technology boost and cross-border integration.Secondly,through the analysis of domestic and foreign creative locally designed cases,the cases are summarized and sorted out according to the design level of interactive narrative theory,and qualitative and quantitative research is carried out by collecting data in the form of questionnaires and in-depth interviews.Taking the cultural resources of the Yellow River Museum as the carrier,aiming at the functional needs of the Yellow River Museum at the present stage,such as content digitalization and cultural popularization,and the experiential needs of users of digital cultural and creative products in terms of society,cognition and identity,through the integration of interactive narrative design theory,the innovative design strategy of digital cultural and creative products is proposed,and the design element set of digital cultural and creative products is constructed.Through design practice,users’ cultural experience can be improved,and then the design ideas of cultural creative communication can be broadened to provide reference for similar digital creative design.