Research On The Visual Image Design Based On The Qiqiao Festival Culture In Xihe County,Gansu Province

As In June 2008,Xihe County’s begging festival was officially listed by the State Council as one of the first national intangible cultural heritage.As a country and a national soft power component,this excellent traditional culture should be inherited and carried forward.Today,on the basis of keeping its essence,we should strengthen cultural communication through new artistic expression,let the young generation understand the cultural connotation and unique charm of the festival,and make it bloom again.Through the research on the culture of Qiqiao festival in Xihe County,Gansu province,this paper hopes to shape the unique visual image system of the festival,and to explore the main content in line with the contemporary value in the cultural content,the spirit culture of its inheritance is presented by art design.Through the study of the comparative cultural elements of the western and Qiqiao Festival culture,this paper explores the spiritual essence of the culture.Extract the representative cultural elements,design a complete set of festival overall visual image design system,improve the awareness of festival culture and communication efficiency.Through visual design,enrich the value of traditional cultural visual art and add new ways for the dissemination and promotion.