Research On The Ip Image Design And Application Of Shaanxi Traditional Lanterns

This paper takes Shaanxi traditional lanterns as the research object,analyzes the needs and theoretical research status of their inheritance and development,as well as the development status and dissemination limitations of Shaanxi traditional lanterns in contemporary society.Based on the current research status of Shaanxi traditional lighting,this paper proposes to use Shaanxi traditional lighting as the prototype and IP image design as the entry point,analyze the value construction and significance of Shaanxi traditional lighting application in IP image design,and propose design ideas and strategies for IP image with Shaanxi regional characteristics and cultural connotations.IP image design is an effective traditional cultural innovation and dissemination method,which can enhance the sense of the times and affinity of lantern culture,expand the audience group and market space of lantern culture,and promote the development of lantern culture industry.Through the analysis and comparison of IP image design cases at home and abroad,this paper summarizes the ideas and methods of innovative design for Shaanxi traditional lighting,as well as effective ways to promote the development of cultural and creative industries,and applies them to the design practice of Shaanxi traditional lighting IP image.Combining the visual elements of traditional Shaanxi lanterns with modern design concepts,creating an IP image with Shaanxi regional characteristics and folk cultural atmosphere,personalizing it,and promoting the sustainable development of Shaanxi traditional lantern culture through extended design and derivative product applications.This paper aims to explore how to stimulate public interest and understanding in Shaanxi’s traditional lantern color IP image design and application,enhance Shaanxi’s regional cultural influence,and promote the protection and development of Shaanxi’s traditional lantern color through research.Through IP image design innovation,traditional Shaanxi lantern culture can be inherited and promoted in modern tim es,giving new vitality and market competitiveness to lanterns,promoting the development of Shaanxi’s cultural industry,and exploring its application methods and value in different fields.