| Under the background of economic globalization,the competition with brandvisual image construction as the core has become increasingly fierce.As a uniquetreasure in the long history development of various ethnic groups-the traditionalcultural symbols,it gradually reveals its irreplaceable key role,even in modern times.The brand visual image design reflects the core values and significance.Specific to thescarves brand design,how can we organize and explore,understand and summarize thetraditional cultural symbols,explore innovative designs that meet contemporaryaesthetic characteristics,and how to combine such cultural symbols with contemporaryprinting and dyeing techniques and apply them to scarves In the visual content of thegame,how to return to the aesthetic design of the humanities and perfectly integrateculture,art,and science to carry forward the traditional culture of the nation.All theseare issues that urgently need to think deeply.It is worthy of study and discussion byindustry and scholars.The paper focuses on the path and method of traditional cultural symbols in thedesign of contemporary visual image design,and focuses on the practice and innovationof the design and application of scarves.Among them,the research background andsignificance of this topic,the research status at home and abroad,the research methods,and the innovative points of research were systematically reviewed.The principle ofdesign expression of internal and external symbols of traditional culture wassystematically described,and several classic cases of scarves were carried out.Analysis,so that in the design practice process and technical analysis,through the practice oftesting design theory and results,and finally apply it to the "ORIGRANCE" brand visualimage design.The ultimate goal of this project is to study the essence of the visualbranding of "ORIGRANCE" from the perspective of cultural implication and introduce thededuction and presentation of Chinese traditional culture in visual image design. |
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