Research On The Investment Risk And Prevention Of BL Company’s Cultural Tourism Project

With the prosperity and stable development of China’s economy,the demand for consumers is expanding constantly,the cultural industry and tourism industry are gradually merging and developing.Against this background,the investment risk of cultural and tourism has gradually emerged as a result of high returns.In addition,due to the particularity of the industry,the company and the project due to the lack of corresponding investment risk analysis and prevention,many tourism projects are facing huge economic losses and operational crises,thus leading to investment failure.It can be seen that the investment risk of cultural and tourism project is an important issue that needs to be paid attention to and resolved in the course of investment.Therefore,it is of great significance to strengthen investment risk analysis and take effective preventive measures.At present,scholars at home and abroad mostly analyze the investment risk of the cultural tourism project from a macro perspective.The research report refers to the fact that the development of local tourism resources in specific areas is relatively small.In terms of risk management,the investment related research of tourism projects focuses more on the whole process of management control,and there is a lack of in-depth study on specific preventive measures.Therefore,local specific cases are carefully studied to provide some risk prevention references for similar cultural tourism investment projects for companies with the same type of roles,and provide experience for the good and stable development of cultural tourism industry and the improvement of enterprise profit efficiency.Taking BL company as the main analysis,taking the specific cultural and tourism projects invested as cases,and specifically using the risk management theory and project cycle theory,this paper analyzes the investment risks of its cultural and tourism projects and puts forward corresponding preventive measures.Through research and analysis,it is concluded that BL company has large investment risks in environmental protection,capital,technology,decision-making,market and other aspects.In order to ensure the investment effect,prevent and control investment risks,reduce project losses,and successfully achieve the company’s investment benefit objectives.It is suggested to prevent investment risks by means of striving for policy support,broadening financing channels,improving cooperation mechanism,improving the company’s decision-making methods and improving the risk prevention system.