The Narrativeness Of Hainan Li Ethnic Group Myths And Legends Visual Design Research

Narrative is an important topic in current design research.In recent years,narratology has been applied to the innovative design of traditional culture.Contemporary narratology emphasizes the relationship between narrative strategy and narrative reception,and focuses on analyzing the process of formal language being recognized from the perspective of readers and audiences.The myth and legend of Li ethnic group is essentially a narrative behavior of spreading folk beliefs in rural society through oral narration,expressing people’s wish to realize a better life with the help of gods and heroes.The influence of myths and legends on design is reflected in film and television,illustration,UI,IP and many other fields.This paper studies the narrative visual design based on the myths and legends of Li ethnic group in Hainan.The first chapter gives an overview of narratology,narratology design,the classification and characteristics of Li ethnic group myths and legends,and oral narrative media.The second chapter is the narrative system of Li ethnic group myths and legends.An important part of Li ethnic group myths and legends is the heroic narrative.This chapter focuses on the analysis of the elements,functions and contrast modes of heroic narrative in myths and legends.The third chapter analyzes the cultural elements and connotation of Li ethnic group myths and legends,the visual elements and forms of narrative design of myths and legends,and analyzes the audience of narrative design.The fourth chapter is the analysis and reflection of the narrative visual design of the Li ethnic group myths and legends,discussing how to pay attention to the real social function in the contemporary narrative environment,and build the ability of "secondary narrative" in the design process,so that the design and culture of traditional culture can remain in the public mind.The protection and inheritance of Li ethnic group myths and legends in contemporary society should be made from four aspects: basic carrier,highlighting social and cultural value,innovating narrative media and improving the cultural consciousness of the narrators.Through the above research,this paper concludes the design principles of narrative design of myth and legend: establish emotional resonance,highlight key information,the story behind the design,user experience,the combination of story and design,concise and clear,repeated emphasis;And summed up the design strategy of narrative design for Li ethnic group myths and legends: regionalism,folklore,ethnic characteristics,respect for culture,integration of modern design concepts.Generally speaking,designers play a very important role in the protection and inheritance of Li ethnic group myths and legends.Designers should act as narrators to publicize the traditional culture of ethnic minorities,continuously strengthen the spread of myths and legends,and make the traditional ethnic culture more dynamic.