Research On The Design And Application Of Maternal And Child Brand APP Of "In Fant"

In recent years,due to the third upgrading of consumption structure,the guidance of the "Internet +" action plan,the encouragement of the birth policy and other factors,the overall maternal and child market has maintained a high growth trend.The epidemic in the past three years has hit the offline maternal and child market hard,but created development opportunities for the online market.With the post-90 s group becoming the main birth force,the new generation of families have new consumption demands and consumption patterns,and the consumption of mothers and children tends to be personalized,high-end and high-quality.This paper takes the online maternal and chid brand "In Fant" as an example.Under the concept of emotional design,combined with marketing,branding,emotional psychology,semiotics,experimental aesthetics and other disciplines,the design practice of the APP of the maternal and child brand "In Fant" is carried out.In order to explore its own characteristics and advantages,the characteristics and rules of maternal and child brand thinking based on emotional design concept are studied,and corresponding design strategies and suggestions are put forward.The research content of this paper is mainly divided into three parts: the first part is the introduction,which describes the research background,domestic and foreign research status,research objectives and innovation points of this topic,using questionnaire survey method,literature research method,case analysis method,etc.The second part systematically studies and analyzes the design of maternal and child brand APP based on the concept of emotional design.Starting from the aspects of design theory,comparative study of domestic and foreign design status,design features,design principles,influencing factors and so on,the design methods of maternal and child brand APP are deeply studied from the aspects of experience,communication and emotion.The third part,based on the concept of emotional design,analyzes the brand culture of online maternal brand "In Fant" and studies the design of its brand APP,including graphic symbol design,Chinese and Western standard character design,IP image design and interface design in the APP.A variety of online maternal and child brands continue to emerge,and the same type of products often appear serious homogeneity of brand positioning,product functions,lack of emotional value proposition transmission and function stacking,and other problems,lack of their own characteristics and strong competitive points.Therefore,it is particularly important for maternal and child brand APP design to integrate emotional design concepts.This paper studies the emotions and appeals of maternal and child family groups,explores the combination of emotional design theory and maternal and child brand APP design,and builds a set of maternal and child brand APP design methods based on emotional design concept.On the one hand,this study explores the way of emotional design for online maternal and child brand design under the current background;on the other hand,it enriched the theoretical research on mobile terminal APP of maternal and child brand products.