Research On The Design Of Children’s OTC Drug Packaging Based On Emotional Experience

With the development of China’s economy and education,modern families are paying more and more attention to the healthy growth of children.Children have poor resistance and are susceptible to diseases during their growth,so commonly used children’s OTC medicines have become one of the vital necessities for families.During children’s illness,children’s drug packaging can be the best way to guide children to take the right medicine,but at present,China’s children’s OTC drug packaging design is not ideal,only to meet the basic functional requirements of packaging,ignoring the real emotional needs of children,without good attention to the aesthetic and psychological appeal of specific groups,resulting in children’s emotional sensitivity during illness.Therefore,it is especially important to integrate more humanistic and emotional care into children’s drug packaging.Guided by the theory of "emotional experience",this project takes children’s OTC drug packaging as the research object and explores the new breakthrough of children’s OTC drugs under emotional experience design.Firstly,we interpret the relevant concepts,analyze the current situation and cases of children’s drug packaging at home and abroad,summarize the trend of its development,and provide theoretical evidence and reference strategies for design practice;secondly,we focus on exploring the emotional needs of preschool children aged 3-6,analyze the emotional factors that can carry children’s emotions from three aspects: psychological,physiological and behavioral,and analyze the expression of design to provide scientific and reasonable support for design strategies.The design strategy of children’s OTC drug packaging will be discussed from three levels of emotional experience;finally,the design practice of children’s OTC drug packaging with emotional experience will be carried out to test the scientificity and rationality of the above theoretical research.The innovative design of children’s OTC drug packaging will create a good experience environment for children on the one hand,and provide a strong practical basis for the development direction of OTC drug packaging on the other hand,so as to help the healthy development of children’s pharmaceutical packaging industry.