| The rise of the Internet era has brought innovation and opportunities to the world.New media represented by social media such as We Chat,Weibo,Douyin and other apps such as Toutiao and Sohu have changed the mode of information transmission of traditional media.The public has always paid great attention to the safety,education,and food of children and adolescents,especially the quality of food for infants and adolescents,and food safety in primary and secondary schools.In recent years,a number of food safety incidents have made the public less tolerant of food safety incidents.Thus once food safety issues were noticed on the Internet,they were more likely to spread rapidly and incited the public,and even caused social conflicts.It is an important issue for governments at all levels to effectively find the cause of the food safety incidents and control it at the beginning and manage the public crisis at the middle and later periods of the incident.Taking food safety incident of Q school in Sichuan province as an example,this thesis uses the method of literature collection,case analysis and questionnaire.From the crisis prevention period,the incubation period,the fermentation period and the cure period,the thesis pointed out the problems and the cause of the management of the public crisis about online public opinion of food safety in school by the government,and put forward countermeasures and suggestions.The main conclusions of this thesis are as follows:The problems existing in the public crisis management of online public opinion of food safety in school include: the lack of a solid foundation for school food safety;insufficient publicity of food safety management by the school;weak management of the e-government platform and poor fulfillment of regulatory responsibilities during the crisis prevention period.In the incubation period,the monitoring and early warning of the local government are not used effectively;the local government does not fully cooperate with schools;the coordinated interactive mechanism is not sound.In the fermentation period,the response to crisis is slow;the official platform is not recognized by the public;the guidance of public opinion is deficient.In the crisis cure period,the aftermath dealing is insufficient;the lessons which should be learned are ignored.On this basis,the following countermeasures and suggestions are put forward to deal with the problems mentioned above: In the crisis prevention period,the leaders should improve their mind to define the responsibilities of the food safety in school,enforce the regulatory responsibilities and make all the information about the food safety in school open to public.In the incubation period,the top-level design of crisis management of online public opinion on food safety in school should be improved;and the emergency management of food safety in school should be promoted.In the fermentation period,unofficial strength should be used in a sound way;the online official platforms should be improved to be more authoritative,and the management of "We Media" should be promoted.In the crisis cure period,the evaluation mechanism and the accountability mechanism should be established to reshape the image of local governments. |
