Research On The Public Opinion Response Of Public Crisis In The Network Environment

The continuous progress of science and technology and the updating and iteration of network equipment provide convenience for the public to participate in network activities,while the diversity,richness and convenience of network media also attract more and more people to participate in it.People can use the Internet to share what they see,get the information they need and interact with other net friends anytime and anywhere.Compared with traditional media,the network is more integrated.Due to the continuous development of technology and the popularization of intelligent terminals,more and more people have become netizen worthy of the name,using the Internet to comment on social hot spots,pay attention to life events,and watch news.Through the use of the Internet to become the source of information and public opinion,netizen have become an important force in China’s political life,and have a huge influence on the response to public opinion in public crisis governance.In China under the background of social transformation,all kinds of forces gather in turmoil,and people’s ideas,consumption consciousness and behavior patterns change accordingly,forming a complex situation.The frequent occurrence of public crisis is an inevitable reality inthis era background.Under the network environment,how to deal with the sudden network public opinion crisiscorrectlyhas become thekeytothesocial development of Ourcountry.In this thesis,by clarifying the concepts related to public crisis,network public opinion and public opinion response,combined with risk society theory,situational risk communication theory and public opinion guidance theory,this thesis summarizes some special characteristics of public opinion in public crisis under the network environment,describes the development law of public opinion and the problems and reasons to deal with them,and puts forward countermeasures.Systematic research in the incubation period,outbreak period,diffusion period,decline and other stages of governance of the main body of behavior,to explore the deep-seated problems.By selecting the typical case of :”baoshang Bank bankruptcy ”to analyze the development process of online public opinion in public crisis and its damage to society,analyze the causes of public opinion crisis,discuss improper measures in the process of response,and study the merits and improvement methods of current responseand governancefromvarious perspectives.