The Research Of Chinese Government Crisis Public Relation

In recent years, with the deepening of reform and opening up, China's economy has been rapid development, appeared in all walks of life thriving scene, the people's material culture and spiritual and cultural life has been greatly improved and enhanced, this is something we are pleased and fortunate, however, in economic development, social prosperity, the people live and work behind , we would also like to see a variety of unexpected events in recent years have often occurred in ,as in recent years, floods, fires, terrorist attacks, the 2003 SARS, 2008 years of ice disaster, etc. Urging the Government to a timely response, adopting a scientific and reasonable measures to deal with public crises of unexpected events and handling public relations. Therefore, the Government crisis in public relations has become the core of the reform of our government on the issue of government crisis public relations soon became the main topic of domestic scholars to explore. In this paper, the actual situation, defines the concept of public relations from the crisis, the government's public relations theory, the government's public relations crisis public relations ability to expound the Government's crisis, the basic connotation of public relations; analyzed the ability of government crisis public relations to enhance the requirements of a democratic society, information society demands, but also the requirements of building a socialist harmonious society; a brief analysis of the status quo of China's government crisis and public relations problems of the reasons for that; As the government crisis public relations is a new subject introduced from abroad, in China there not a long time, coupled with the impact of China's traditional political culture, our governments at all levels and their staff in a very long time, the awareness of the crisis public relations is not strong, the experience of handling sudden public crisis, the lack of response mechanisms are not perfect.Finally we need to strengthen our public relations capacity of the government crisis must learn the successful experience of foreign countries, including the United States and Japan, the successful experience of the crisis public relations, At the same time must also be practical for our country, some of the scientific approach, including government leaders to improve awareness of the crisis in public relations and crisis public relations capabilities, establish and improve the news media to speak system, and the timely reporting system to establish acrisis and the formation and provincial county anti-crisis management institutions build government crisis public relations system, all-round expansion of the public channels and build an effective crisis early warning mechanism.