Research On The Development Path Of Scenic-oriented Village Under The Background Of Rural Revitalization

Successive leaders of the Communist Party of China have paid attention to integrating the basic principles of Marxism with China’s practice and solving rural development problems based on China’s actual conditions.The 19th National Congress of the CPC made it clear that we should give priority to the development of agriculture and rural areas and implement the rural revitalization strategy,which has drawn a beautiful blueprint for rural development.The 20th National Congress of the Communist Party of China reaffirmed the need to give priority to agricultural and rural development,consolidate and expand the achievements made in poverty alleviation,and comprehensively promote rural revitalization.It is not difficult to find that the current determination to revitalize the countryside in China is becoming stronger and the countryside is embracing new opportunities for development.In this context,by practicing the concept of "clear water and green mountains are gold and silver mountains",the "scenic spots" in rural communities are created,and the rural revitalization method of improving rural infrastructure,public services and industrial development has been put into practice in many regions.In view of this,based on the fieldwork experience of JL village in northern Zhejiang province,this paper constructs a three-dimensional analysis framework of"Country-community-market",and collects relevant data by means of in-depth interviews,participatory observation,etc.,this paper analyzes the development logic and the development predicament of the scenic-oriented village,and on this basis,further ponders the further development path of the scenic-oriented village.It is found that the construction and development of scenic-oriented village need the participation of the state,the community and the market,which provide support for the development of scenic-oriented village from different levels.However,we should pay attention to the fact that,through the analysis of the actual problems encountered by scenic-oriented village,we find that there are different goals and behavioral logic among the country,the community and the market,but this kind of multiple objectives coordination difficulty is causes the scenic-oriented village to face the development predicament the deep-seated reason.Therefore,in the end,this paper puts forward the corresponding development countermeasures for the current development problems of scenic-oriented village,which generally need to pay attention to three aspects:first,to enhance the autonomy of the development of scenic-oriented village;Second,to promote the sustainable and healthy development of rural industries;Third,we need to follow a people-centered approach to development.