Research On Telling China's Stories Well And Shaping National Image Under The Perspective Of Political Communication

With the continuous development of the global integration,the status and role of the country's image shaping in international competition has become more prominent,and the requirements for implementing the national image strategy have become more urgent.With the sustained and rapid growth of China's economy,Western countries' views on contemporary China have become more cautious and complicated,and some negative views are rampant.In the face of increasingly severe tests,President Xi Jinping proposed "speaking Chinese stories well and spreading Chinese voices" in order to use the "telling stories of China" to shape China's national image and enhance the soft power of Chinese culture.In this paper,author uses the literature research method,combing relevant literature and theory,based on the soft power and national identity theory,demonstrates the connotation of the strategy and goal of political communication between Chinese story and national image.It also uses historical research methods and case evidence to analyze the four periods of the formation and development of China's characteristic political communication and the corresponding evolution of the country's image.It draws the shortcomings of previous political communication in shaping the national image and clarifies the Chinese story.The three levels of knowledge,emotion and behavior face the path of improvement of the national image.It can be seen that in the shaping of the national image in the new era,it is indispensable to play a good example of the Chinese story.Telling the story of China,includs international communication,cross-cultural communication,and internal communication,a story must be highly recognized by the outside world.The source of the Chinese story is also a domestic issue,so the shaping of the national image should first be carried out for the domestic society.This paper systematically discusses the Chinese story into the political communication theory system,and constructs four dimensions of the Chinese story based on the study of political communication elements,namely the subject dimension,the content dimension,the communication strategy dimension and the effect dimension.Using the content analysis method,the author analyzes the short video story of the official Weibo of the People's Daily,and answers the most important questions about “what to say” and “how to speak” about the Chinese story,and tested it by analyzing the online comment data.The people have expressed their appreciation for the national image and the Chinese spirit that these Chinese stories have shaped.Through the combing and exploration of theory and practice,from the seven aspects of policy environment,topic selection strategy,content selection,content presentation,emotional narrative,communication channels and communication methods,we explored a set of complete strategies for telling the Chinese story better in the future to shape the national image.