The Impact Of Perceived Social Support On Youth Entrepreneurship Behavior

Entrepreneurship activities are a key driving force for alleviating employment pressure and enhancing socio-economic momentum.The perceived support of the surrounding group can clearly describe the psychological and emotional value of an individual.As long as the individual perceives social support,they will generate beneficial behavior.Therefore,studying the perceived social support of entrepreneurs can reveal the entrepreneurial process from a deeper level of their psychology.Entrepreneurial activities are full of uncertainty and are more susceptible to the influence of individual irrational factors.Among them,entrepreneurial passion represents the identification and positive emotional experience of entrepreneurship,which more or less affects the entrepreneurial behavior of young people.Distinguishing the emotions of different entrepreneurial processes can effectively help identify differences in the entrepreneurial process.In addition,entrepreneurship education,as an external favorable factor for empowering individuals,provides them with entrepreneurial knowledge and skills.Currently,most of it only focuses on imparting knowledge and neglects emotional education.Exploring whether perceived social support can predict the entrepreneurial behavior of potential individuals by influencing their entrepreneurial passion,and whether this intermediary relationship can be moderated through entrepreneurial education,has become an important research to solve the challenges faced in the current context of entrepreneurial practice in China.By sorting out existing literature,this study explores the influencing factors of entrepreneurial behavior among young entrepreneurs from an emotional perspective.Based on emotional theory,entrepreneurial passion is introduced as a mediating variable,and a cognitive emotional behavioral model framework is constructed to perceive social support,entrepreneurial passion,and entrepreneurial behavior.Furthermore,the role of entrepreneurial education in this process is explored and discussed.This study focuses on young entrepreneurs who are in the early stages of entrepreneurship.Effective data samples of 308 young entrepreneurs were collected through online and offline questionnaire surveys,and the research hypotheses were empirically analyzed using statistical analysis software such as SPSS.The main research conclusions of this study are:perceived social support has a significant positive impact on entrepreneurial behavior;Perceived social support has a significant positive impact on founding and developing passion;Both founding passion and development passion have a significant positive impact on entrepreneurial behavior;Both founding passion and development passion play a mediating role in the relationship between perceived social support and entrepreneurial behavior;Entrepreneurship education moderates the relationship between perceived social support and entrepreneurial passion,and can promote the mediating role of creating passion and developing passion.Based on the analysis of empirical results,this study proposes inspiration for helping young people start businesses at the government,society,education system,and individual levels,in order to stimulate domestic entrepreneurial vitality and promote employment and entrepreneurship in the country to serve the overall socio-economic development.We have improved the empirical research on the behavior of young entrepreneurs in the early stages of entrepreneurship under the background of domestic innovation and entrepreneurship practice,enriched and supplemented the localization research of entrepreneurship under the mainstream of entrepreneurial cognitive theory and the Chinese context,and further deepened the research on entrepreneurship from the perspective of individual emotions,further expanding the application scope of emotional theory in the field of entrepreneurship,It provides important practical basis and theoretical reference for helping to improve the adoption of entrepreneurial behavior by potential entrepreneurial groups in society.