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Evaluation Of The Value And Tourism Utilization Of Local Knowledge In Yao Traditional Village Under The Background Of Rural Revitalization

Posted on:2023-02-16Degree:MasterType:Thesis
Country:ChinaCandidate:Q RenFull Text:PDF
GTID:2556307088967189Subject:Tourism Management
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In recent years,the state has vigorously implemented the strategy of rural revitalization.Many traditional ethnic minority villages use tourism as the starting point to promote the economic growth of the villages and satisfy people’s yearning for a better life.In the process of revitalizing villages and developing tourism,the local culture with unique regional characteristics and ethnic customs inherited from traditional villages condenses the local knowledge of local residents’ life and production wisdom both of them are important resources and foundations.Therefore,under the background of the rural revitalization strategy,it is undoubtedly of great practical significance to study the utilization of local knowledge tourism in ethnic minority traditional villages.Based on the theories of sustainable development,modern systems,dynamic protection,static protection,and stakeholders,this research adopts a variety of methods such as literature research,questionnaire survey,AHP,and fuzzy comprehensive evaluation.On the basis of the combination of research,the evaluation index system of local knowledge value of Yao traditional villages is constructed.Taking the traditional Yao village—Jianghua “Millennium Yao Village” as a case,it is divided into history,art,economy,scientific research,social culture and tourism.Qualitative and quantitative evaluation of its local knowledge from six perspectives,analysis of the problems existing in Yao traditional villages in the inheritance,protection and tourism utilization of local knowledge,and further put forward corresponding countermeasures and suggestions for these problems.This research mainly consists of the following three parts.The first part raises the questions and covers chapters one to three.This part sorts out relevant literature on local knowledge,traditional ethnic village tourism,and Jianghua Yao ethnic group,reviews the existing research results,defines the concepts related to local knowledge in traditional villages,and clarifies the sustainable development,dynamic protection,static Protection and other related theories,and expounded the formation and development of Yao local knowledge from three aspects: production local knowledge,living local knowledge,and normative local knowledge.The second part,System Construction,is the core part of this study,covering Chapters four to five.This part chooses to take the "Millennium Yao Village" in Jianghua,Hunan Province as an example,and combines expert opinions and field research results to design an index system for evaluating the value of local knowledge of the Yao people.The Delphi method was used to conduct a questionnaire survey to obtain relevant data and questionnaire results,and then the AHP hierarchical analysis method was used to calculate the weights of indicators at various levels to complete the construction of the local knowledge value evaluation index system and delineate the scoring criteria for each indicator.The completed criteria are divided into three levels: target level,criterion level and indicator level.Among them,the target layer reflects the comprehensive value level of local knowledge;the criterion layer consists of six major parts: historical value,artistic value,economic value,scientific research value,social and cultural value and tourism value;the indicator layer consists of 20 specific indicators reflecting the content of the sub-criteria layer,including historical longevity,popularity,authenticity,inheritance,aesthetic characteristics,artistic uniqueness,completeness,realization of its own economic value degree of economic value,degree of exploitation,diversity of exploitation methods,value of scientific awareness,value of academic research,degree of innovation,sense of cultural identity,social influence,participation of residents,degree of government attention,infrastructure construction,distribution of resources,tourism topography.The evaluation system of local knowledge value is applied to the evaluation of the local knowledge of the "Millennium Yao Village" in Jianghua,and the evaluation results objectively and truly reflect the current situation that the social and cultural value,historical value and tourism value of the local knowledge of the Yao Village are high,while other values still need to be developed.After further analysis of the field research and evaluation results,it is found that there are problems such as weak awareness of protection,connotation of local knowledge,shortage of professionals,low level of development and weak tourism promotion and marketing in the process of using local knowledge to develop tourism in the "Millennium Yao Village".The third part of the countermeasures and suggestions,covering the content of the sixth chapter to the seventh chapter.This part is mainly based on the results of qualitative and quantitative evaluation and analysis of local knowledge of the Yao ethnic group,focusing on the problems existing in the inheritance and protection of local knowledge and tourism utilization of Yao traditional villages in the "Millennium Yao Village" and aiming at how to realize the maximum value of local knowledge tourism utilization,put forward relevant countermeasures and suggestions,including: changing thinking,establishing a correct concept of protection and inheritance,and leading the revitalization of traditional village culture;improving the environment,improving the long-term supervision mechanism,and promoting the ecological revitalization of traditional villages;recruiting talents,strengthening personnel training and exchanges,Stimulate the revitalization of traditional village talents;overall planning,give full play to the intrinsic value,and realize the revitalization of traditional village organizations;integrate resources,create local characteristic brands,and promote five strategies for the revitalization of traditional village industries.It is expected to provide a reference for the protection,inheritance and tourism utilization of local knowledge in other ethnic minority traditional villages,and contribute to the cause of rural revitalization.
Keywords/Search Tags:Yao ethnic group, traditional village, local knowledge, value evaluation, tourism utilization
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