Research On The Market-based Operation Of Philanthropy Based On Meta-governance And Its Improvement

In the process of social common prosperity,charity,as the third distribution,on the one hand,plays a role in helping the vulnerable,helping the poor,comforting the elderly and caring for children;On the other hand,it has the function of alleviating social contradictions,promoting social development and promoting social justice.The third Plenary Session of the 18 th CPC Central Committee pointed out that the market should play a decisive role in the allocation of resources.This provides a solid theoretical basis and a good legal basis for charity to promote the development of charity by using the market mechanism.The market supply of charity has become an important supplement to the social security system and gradually become an important force to participate in modern social governance.How to understand and perfect the marketization operation of charity has become a very meaningful problem.The development of charity cannot be separated from the development of charity marketization.The marketization of charity is a hot topic in the field of charity in China at present.The market operation mechanism is used to promote the vigorous development of charity.Science and technology revolution and the development of informationization,vigorously promote the development of the charity marketing operation,charity marketing operation way to carry out targeted research and development for the new era of Chinese non-profit undertakings and public welfare undertakings,with a strong practical guiding significance,as well as charity marketing theory research and legal construction to develop the new path and method.Based on the meta-governance theory,this paper discusses the basic content and principle requirements of the meta-governance theory,and analyzes and studies the market-oriented operation of charity through case analysis,literature analysis and comparison.The content of the paper is divided into five parts: Chapter one is the introduction,which briefly describes the background of the paper and the significance of the research,and makes clear the research ideas and methods.The second part is the interpretation of charity and marketization operation as well as related concepts and meta-governance theory.The third part analyze the charity marketing operation status quo,the development of foreign charity marketing operation and the basic developing situation of China’s charity marketing operation,operation environment analysis and analysis of the current three types of charity marketing operation,the selection of the classic case analysis,including the public the raise,charity work and charity matching,and analyzes some problems among them.It is found that there are some problems in the governance mechanism of the charity market operation in China,such as the disorder of the charity market,the lack of innovation in development,and the lack of supervision in the industry.Then under the guidance of governance theory to improve China’s charity marketing operation management put forward feasible Suggestions and countermeasures,including the government strengthen guidance management,detailed laws and regulations and supervision system,as soon as possible of the awareness of civic responsibility,improve the charitable charity,such as market development has injected new vitality for charity,Improving the governance of the market-oriented operation of charity is conducive to promoting the development of sustainable public welfare undertakings.