Research On The Development Of Ageing Finance Business Of Commercial Banks

China’s population is ageing rapidly,with the proportion of elderly people aged65 and above reaching 14.9% in 2022,and is expected to enter a moderately ageing society in the 14 th Five-Year Plan period.The Party and the State attach great importance to this issue and have implemented a national strategy to actively cope with the ageing population,and the CBRC has also encouraged commercial banks to actively develop ageing finance business.How to grasp the development opportunities brought by favourable policies and effectively meet the financial needs of individual retirement and industrial development has become an important issue for commercial banks to explore and solve,which is of significant practical significance for their transformation and sustainable development.In the field of ageing finance,most of the existing studies are based on the macro perspective of the overall development of the banking industry,while there are few case studies on individual banks.This paper adopts a case study approach to study CCB’s ageing finance business based on a combination of relevant domestic and international studies,with the aim of analysing its development motivations,development measures,development effectiveness and development shortcomings,proposing targeted countermeasures and recommendations,and summarising case insights and experiences to provide useful reference for commercial banks in China to develop their ageing finance business.This paper finds that CCB has taken multiple measures to strengthen its ageing finance business,mainly by exploring the franchising of pension management institutions,improving its business framework,perfecting its productive system,innovating the "deposit and retirement" model,building a pension platform and integrating its service channels.In addition,CCB’s development of ageing finance business is not only to serve the national strategy,but also to achieve its own differentiated competition and sustainable development.Through its business development,CCB has achieved significant results in terms of pension asset management capacity,product scale and performance,social benefits and customer acquisition capacity,but there are also problems such as the small coverage of the "savings and housing" business,the lack of special products for financing the pension industry and the lack of overall development planning for the ageing finance ecosystem.In this regard,this paper puts forward countermeasure suggestions such as increasing the publicity of "saving for retirement",strengthening support for the development of the retirement industry and accelerating the construction of a retirement finance ecosystem,with a view to adding to the better development of CCB’s retirement finance business.Finally,this paper summarises the case study of Construction Bank and puts forward reference suggestions for commercial banks’ ageing finance business,such as serving the implementation of national strategies,strengthening group cooperation,establishing an ageing finance department and exploring the "housing+" ageing finance model,which will provide certain experience and reference for commercial banks to layout and develop their ageing finance business.It will provide some experience reference and decision-making basis for commercial banks to layout and develop ageing finance business,and help the highquality development of ageing finance in China.