Study On Rural Elite Assistance,Farmers’ Organization And Farmers’ Entrepreneurial Willingness And Behavior

With the help of rural sages to rural revitalization gradually attracted the attention of the society and the academic circle,the sages also broke the inherent thinking of farmers in the upsurge of rural entrepreneurship and played the role of "booster" in the process of rural entrepreneurship.The driving force of rural sages provided new experience for the promotion of rural entrepreneurship.Based on the analysis of the hierarchy of needs theory,elite theory,entrepreneurship theory,behavior choice theory and other theories,this study uses descriptive statistical analysis,O-probit model,intermediary effect model and propensity score matching estimation method,respectively,from the perspective of farmers’ entrepreneurial intention and entrepreneurial behavior.By using the survey data of "Jiangxi Rural Revitalization" survey Database of "One Hundred Villages and one Thousand Households"(2021),an empirical study was conducted on the sample data of479 household questionnaires.The results show that: in the aspect of entrepreneurial willingness of farmers.(1)The help of rural sages significantly improved the entrepreneurial intention of farmers in the horizontal reality and the longitudinal expectation in the sample data,but the comparative conclusions were different among different groups.(2)In terms of the entrepreneurial intention of farmers in the horizontal reality,the help of rural sages has a greater effect on the entrepreneurial intention of participating farmers’ organizations;In terms of the longitudinal prediction of farmers’ entrepreneurial intention,the influence of the help of rural talents on the entrepreneurial intention of participating farmers’ organizations is almost no.In the entrepreneurial behavior of farmers.(1)Fewer farmers have entrepreneurial behaviors,so there is a large room for improvement.(2)Rural sages can promote the entrepreneurial behavior of farmers;The help of behavioral resources and thought has a positive and significant impact on the entrepreneurial behavior of farmers,but the impact of the help of entrepreneurial environment on the entrepreneurial behavior of farmers does not pass the significance test.(3)Rural sages indirectly significantly affected the entrepreneurial behaviors of rural households through the mediating effect of peasant household organization,indicating that peasant household organization played an intermediary role in "rural sages and peasant household entrepreneurial behaviors".Based on the above conclusions,the following suggestions are put forward:(1)Vigorously cultivate the culture of rural saries to attract them back to their hometown;(2)Skill training for farmers to improve their entrepreneurial ability;(3)Improve farmers’ financial literacy and expand the diversity of social networks;(4)Increase policy support for rural entrepreneurship and improve rural entrepreneurship infrastructure.