Research On Government Regulation And Countermeasures Of Lijiang Tourism Market

With the rapid development of tourism,Lijiang’s tourism market has become the focus of attention of tourists at home and abroad.However,illegal phenomena such as "unreasonably low price tour",unauthorized operation of travel agency business,and forced or disguised forced shopping by tour guides have occurred from time to time,which have infringed upon the legitimate rights and interests of tourists,disturbed the order of the tourism market,and brought serious negative impact to the tourism market.Therefore,strengthening the government supervision of the tourism market is of great significance for standardizing the order of the tourism market,creating a good tourism environment and promoting the stable development of tourism.Taking this as the starting point,this paper firstly expounds the research background,purpose and significance of this paper,sorts out and summarizes the research status at home and abroad in this field,and briefly summarizes the research content,methods,innovation and shortcomings of this paper.Then,by referring to a large number of literatures,this paper expounds the concept and connotation of tourism market,market regulation and government regulation,summarizes the main contents and characteristics,summarizes the theory of public interest,the theory of public governance and the theory of sustainable development,and provides a theoretical basis for the study of government regulation of Lijiang tourism market.On this basis,through literature review and field research and other ways to collect relevant real information,analyze and summarize the status quo of tourism development in Lijiang and the status quo of government supervision in the aspects of legal system,supervision mode,working mechanism and supervision effectiveness.Questionnaire survey method is adopted to design a questionnaire aiming at government regulation of tourism market.Tourists in Lijiang are taken as survey objects.Through collecting questionnaire information and statistical analysis of data,problems existing in government regulation of Lijiang tourism market are summarized.And on the basis of this in-depth analysis of the legal system,regulatory mechanism,regulatory technical means and methods caused by the deep-rooted causes of regulatory problems.On this basis,suggestions are put forward for improvement of government supervision in the aspects of law and regulation construction,optimization of regulatory mode and working mechanism,strengthening regulatory effectiveness,innovation of regulatory technology and means,so as to enhance the efficiency and level of government supervision,promote the standardized operation of tourism market,and promote the sustainable and high-quality development of tourism.This paper explores the ideas and measures to improve the government supervision of Lijiang tourism market,and also hopes to provide reference for the government supervision of other places in China.