The Study About Strategies Of Using Lijiang Governmental Wechat To Deal With The Network Public Opinion Crisis

Our country has entered the network information age of globalization.Local government how to accurately grasp the dynamics of network public opinion,the utilization of local governmental WeChat properly convey information in time,explain the misunderstanding,strengthen communication,alleviate the conflict,positive guidance,and ultimately resolve local network public opinion crisis is a important task of its need to face,but also for the disposal of or provide reference to prevent similar crisis in the future strategy.The first part,the paper narrates the research background,significance and methods,analyzes the related research situation at home and abroad,puts forward the governmental WeChat as new platform of "E-government",to build a service-oriented government,provides a new medium for dealing with the network public opinion crisis of Lijiang.The second part,the network public opinion crisis of Lijiang at the beginning of 2017,which is divided into five stages,from three aspects of publishing content and time,quantity,interactive method,analyzed what some local governmental WeChat of Lijiang did in the outbreak and spread period of the network public opinion crisis,statements interaction about the Internet public opinion between local governmental WeChat of Lijiang and the foreign governmental WeChat.The third part,combining with the case describes the principles of governmental WeChat cope with the crisis of network public opinion,analyzed response to the problems and reasons existing of the Lijiang local governmental WeChat in the crisis of network public opinion.The fourth part,combined with the actual situation of Lijiang governmental WeChat deal with the network public opinion crisis,and proposes some suggestions for the use of local governmental WeChat,how to deal with the future local network public opinion crisis:good information release work,strengthen information communication,actively respond to concerns of users,build structural system,improve team building work,improve and perfect the relevant mechanism.