Research On Antitrust Regulation Of Internet Enterprise Merger

It has been 29 years since China accessed the Internet on April 20,1994.The Internet has been integrated into all aspects of social life and work life.With the rapid development of Internet technology,Internet enterprises have emerged as a new business model and organization,triggering social transformation and transformation.Currently,the Internet industry has become one of the fastest growing and most competitive industries.With the rapid development of the Internet economy,in order to obtain the maximum share of profits,Internet enterprises generally adopt the method of merger to expand their enterprise scale to compete for market dominance.In recent years,there have been numerous mergers and acquisitions in the Internet industry,which not only provide convenience to society,but also pose a threat to healthy market competition.Based on the characteristics of the bilateral market characteristics,lock-in effect,non neutrality of price structure,and network externalities of Internet companies,the traditional "Anti monopoly Law" and operator concentration system cannot effectively cope with the merger of Internet companies.Therefore,it is of great significance to study the anti monopoly law regulation of Internet enterprise mergers.Based on the characteristics of Internet enterprises,this article explores the relief ideas.First of all,the article introduces the concept of Internet enterprises and the characteristics that distinguish them from traditional enterprises.Internet enterprises can quickly occupy the relevant market and obtain the monopoly position due to their bilateral market characteristics and network effects,and their unique characteristics bring challenges to the anti-monopoly of the Internet industry.Secondly,taking the case of Didi’s merger with Uber China and the case of Microsoft’s merger with Linked In in the United States as an example for analysis,the article deeply analyzed the shortcomings of China’s "Anti-monopoly Law" and the operator concentration system in the pre-declaration and illegal punishment,anti-monopoly review and supervision,summarized the problems and Learned from the experience of EU antitrust law enforcement.Finally,the article puts forward suggestions from three aspects: the standard of pre-declaration and illegal punishment,the standard of anti-monopoly review and the post-relief mechanism,and provides relief ideas for the anti-monopoly law of Internet enterprise merger.