Research On The Quality Evaluation Of Popular Science Service Supply And The Promotion Strategy

Popular science service is the fundamental way to realize the scientific quality of the whole people.Based on this,in order to implement the working concept of improving the scientific quality of the whole people,this paper takes the science popularization service quality of the science popularization caravan project of Jiangxi Science and Technology Museum as the research object,and takes the science popularization service audience of the science popularization caravan project of Jiangxi Science and Technology Museum as the investigation object.Adopted the literature method,field interview,questionnaire survey and mathematical statistical method,from the micro perspective namely science service object as the breakthrough point,using the SERVQUAL scale from five dimensions of Jiangxi province science and technology pavilion science caravan project service object,the current science service quality attitude is analyzed,and through the study of Jiangxi province science and technology museum science caravan project current science service quality supply status and the existing problems of promotion strategy.The first part is to study the current situation of popular science service at home and abroad through the literature method,and conclude that the layout of popular science caravan in regional,urban and rural,many resources are only at the provincial and municipal levels,even many cities are not equipped with popular science caravan,the basic county level has no funds;popular science caravan meets the needs of different people and the operation needs of different geographical environments;the low renewal rate of on-board equipment and teaching resources,uninnovative activity forms and scarce talents.The second part is to construct the index system of evaluating the quality of popular science service supply through the service quality theory,the expert interview method and the known current situation.Based on the five dimensions of the service quality scale,combined with the literature review and the actual work of the caravan project of Jiangxi Provincial Science and Technology Museum,the evaluation index of the caravan popular science service quality scale is preliminarily compiled.According to the interview content collected by the expert interview,the quality evaluation index of popular science service supply is revised.The third part is an empirical study on the quality evaluation of popular science service supply in Jiangxi Province through questionnaire survey method and mathematical statistics method.Through this part of research,we can conclude that first,the lack of corresponding feedback mechanism cannot meet the demand of the popular science audience;second,the form of popular science activities is too old and single,increasing the innovation and enriching the types of activities;third,the number of science and technology counselors and the volunteers need to solve the damage rate of science and technology exhibits;fifth,the popular science activities fail to combine the local characteristics.The fourth part is to improve the supply of popular science services in Jiangxi Province according to the research results.The first is to improve the physical construction of the caravan science popularization service supply;the second is to establish the feedback and response system for the whole process of popular science caravan,to achieve the match between supply and demand;and to strengthen the construction of talent team and cultivate a well-qualified science popularization team.Fourth,innovate the form and content of popular science,adapt to the new situation and new situation to carry out popular science in new ways;fifth,increase the research and development of popular science caravan to adapt to the actual needs of different popular science scenarios.