A Study On The Optimization Path Of Ideological And Political Education Discourse In Universities Under The Influence Of Network Popular Words

With the deepening development of the internet and the popularization of internet technology and digital media,a virtual world of the internet has gradually formed,which is opposite to the real world.In the online virtual world,the public is the most important source of new media information.They are not a single receiver or publisher,but freely switch between dual roles.Compared to the one-way communication of traditional media,online communication in the era of new media is a two-way interactive communication method.Under the unique communication mechanism,the network society has become another social form corresponding to the real society,and people in the real society,as the main body of the two social forms,are driven by the mass media to contribute their "strength" in the information transmission of the network.The "bottom-up" selfconstruction and selection role of netizens is becoming increasingly strong,and the strengthening of this connection is also conducive to the rapid and widespread dissemination of certain public issues,gradually forming a unique discourse between them,namely the internet buzzword.Therefore,this article starts from the perspective of communication media-discourse,and studies the impact of internet buzzwords on the discourse of ideological and political education in universities.By leveraging their advantages,it proposes an optimization path for the discourse of ideological and political education in universities,which is conducive to strengthening the appeal and guidance of the discourse of ideological and political education in universities.This article analyzes the latest internet buzzwords and proposes optimization paths for current ideological and political education discourse in universities through literature research and other methods.Firstly,it is necessary to clarify the concepts of the two,sort out the development context of internet buzzwords,analyze the characteristics of internet buzzwords in the past five years,and then elaborate on the correlation between internet buzzwords and ideological and political education discourse in universities;Secondly,based on existing literature and survey research data,summarize the positive and negative impacts of internet buzzwords on the discourse of ideological and political education in universities,and deeply analyze the attribution of the negative impacts;Finally,optimization is carried out from five aspects: the ability level of educators in ideological and political courses in universities,the learners themselves,the content,form,and context of ideological and political education discourse in universities.The aim is to provide new ideas and methods for ideological and political education work in universities,further enhance the attractiveness and infectivity of discourse,enhance the effectiveness of ideological and political education courses in universities,and promote the cultivation of talents and social development in universities.