Swot Analysis Of Sports Training Institutions In Zhengzhou Under The "Double Reduction" Policy

According to the data of the National Bureau of statistics,the total output value of the national sports education and training industry in 2019 was more than 190 billion yuan,which was significantly higher than the total output value of more than24 billion yuan in 2015,realizing the leapfrog development of the sports training industry.The introduction of the "double reduction" policy is bound to promote the sports training industry to a new level,which is closely related to the national promotion of aesthetic education and sports work.Driven by the "double reduction" policy,all parts of the country began to pay attention to the development of sports training industry,and Zhengzhou is no exception.It actively issued policy documents to help the development of sports training institutions under the national initiative and create a good environment for sports training institutions.Based on this,this paper carries out SWOT analysis on the sports training institutions in Zhengzhou under the "double reduction" policy.Based on the "double reduction" policy,this paper adopts the methods of literature,questionnaire,interview and mathematical statistics,and selects a number of out of school sports training institutions in Zhengzhou as cases to explore the development status of sports training institutions in Zhengzhou under the "double reduction" policy,Find out the advantages,disadvantages,opportunities and challenges in the development of sports training institutions in Zhengzhou,and draw conclusions: 1.It has the advantages of many institutions,strong teachers and good foundation;2.There are disadvantages of high cost,homogeneous products and poor supervision;3.Grasp the opportunities of many policies,good market and strong supply;4.Facing the challenges of profit seeking,poor circulation and low threshold.Facing the strengths,weaknesses,opportunities and challenges of Zhengzhou sports training institutions,the operators of sports training institutions need to make good use of their strengths,reasonably avoid weaknesses,actively grasp opportunities,strive to resolve challenges,maximize internal and external strengths,and gradually eliminate internal weaknesses and external threats,so as to ensure that they can maintain an advantageous position in the development of sports training industry under the background of double reduction policy,Ensure that it is not eliminated in the market competition.Based on the results of SWOT analysis,combined with the advantages,disadvantages,opportunities and challenges of sports training in Zhengzhou,provide strategic choices for sports training institutions,and formulate active expansion strategy,control development strategy,collaborative development strategy and standardized business strategy respectively.Different business strategies are suitable for different sports training institutions,which need to be carefully screened and screened by sports training institutions,so as to select the strategy most suitable for institutional development,It can not only clear the obstacles for the development of sports training institutions,but also help Zhengzhou sports training institutions achieve better development prospects,lay the foundation for Zhengzhou students to comprehensively improve their sports literacy,and provide convenience for the country to cultivate more excellent sports talents.