Research On The Communication Characteristics Of "Sharing" Behaviors In Wechat Moments Of Youth Group

In the age of social media,"sharing" has become an important way of life."Sharing" baby,food,scenery,etc.all kinds of "sharing" behaviors emerge in endlessly.As the most commonly used social media,Wechat moments launched in version 4.0 provide a broad space for people’s "sharing" behaviors,making interpersonal communication of Chinese people more convenient and faster.In this space,people can "share" what they see,hear and think in the form of text symbols,picture symbols and video symbols,realizing one-to-many sharing.At the same time of their own sharing,they can also "browse" the Wechat moments of friends.In the process of "sharing" and "browsing",they can complete interpersonal communication by giving a like and commenting.Wechat moments integrate into the daily life of the public,combining their real life with virtual space.As the main force of Wechat moments,the demand for "sharing" is very strong,and the "sharing" behaviors and communication characteristics are worth discussing.On the basis of reviewing relevant literature at home and abroad,based on the platform of wechat moments,this paper takes young people aged 14-35 as the research objects.By using literature method,questionnaire survey method and interview method,this paper investigates the spread of the sharing behaviors in Wechat moments of youth from six aspects: the activity,content,breadth,media symbols,motivations and attitudes of sharing,and explores the deep motivation behind the sharing behaviors in wechat moments of youth,so as to understand the inner thoughts of youth and then summarizes the spread characteristics of "sharing" behaviors in wechat moments of youth.The study shows that the deep motivations behind the "sharing" behaviors of youth mainly include: social interaction motivation,economic interests motivation,information motivation,seeking social recognition motivation,collection motivation,altruism motivation,emotional expression motivation,entertainment motivation.In the attitude of "sharing",the young users show the fear of privacy disclosure,the fatigue of interpersonal communication,and the tendency to escape from "exposure" in the Wechat moments.Based on the analysis of the communication situation of "sharing" behavior in the wechat moments of youth,the study draws a conclusion that the "sharing" behaviors in the wechat moments of youth have the characteristics of selective "sharing",symbolized "sharing",fragmented "sharing" and purposeful "sharing".However,improper "sharing" on moments may lead to self-loss,increase cost of interpersonal communication,privacy leakage and social media burnout.In view of the above problems,this paper Propose guidance strategy from the perspectives of users,platforms and governments.