Research On The Construction Of Female Media Image In Contemporary Chinese Femal Variety Show

With the prosperity of "Her Economy",the consumption ability of female groups has been continuously improved,and their consumption characteristics have also changed from "pleasing others" to "pleasing oneself".Under this background,there has been an upsurge of "femal variety show" in the society,including not only the variety shows "the love of daughters" and "my daughter" with her daughter as the protagonist,the variety show "wife’s romantic journey" with his wife as the protagonist,the variety show "mother is Superman" and "mother at work" with her mother as the protagonist,and the talent show "sister riding the wind and waves" focusing on shaping independent women in the new era.The female media images constructed in these "femal variety show" have important academic research value and social value.Starting from the social background environment,this paper analyzes the development process,logic and types of "femal variety show",selects six representative female variety shows,studies its strategies and presentation trends in the construction of female media image,and explores the evolution of the program on the construction of female media image,it also deeply analyzes the motivation affecting the construction of female media image of "femal variety show" and the social impact of this media image construction,The purpose is to provide reference,suggestions and innovative ideas for the future development of "femal variety show",so as to promote the diversified and three-dimensional construction and development of female media image.