A Study On The Study Tourism Products Development Of Sanqingshan Global Geopark Based On RMP Theory

In recent years,multiple government organs have introduced a series of policies to promote the development of study tourism.Meanwhile,the tourism industry has been gradually developing towards "dedicated tourism" under the background of consumption upgrading.Study tourism,as a typical member of dedicated tourism products,booms under the combined action of national policy and market demand despite the impact of COVID-19.It is promising.This thesis targets Sanqingshan UNESCO Global Geopark,to be specific,the development of its study tourism products.So far,Sanqingshan UNESCO Global Geopark has relied on its high-quality study tourism resources to launch the science popularization of geology,outdoor expansion,red education and other series,preliminarily gaining a share of the study tourism market.However,with the upgrading of the study tourism market and the inherent high educational requirements of study tourism products,its existing study tourism products can no longer meet the needs of the market.It is urgent to upgrade the products of Sanqingshan UNESCO Global Geopark study tourism.The thesis,according to the RMP development theory and the analysis of the resources,market and products of Sanqingshan UNESCO Global Geopark study tourism,points out the differences between actual resources,products and marketing and market demand.Three principles--educative,safe and practical--are put forward for the study tourism products development of Sanqingshan UNESCO Global Geopark based on Maslow’s hierarchy of needs and Life Cycle of Tour Product as well as study tourism policies and industry standards.Finally,The optimization strategy is proposed accordingly.The research shows that the study tourism products should adhere to the development principles of market-oriented principle,uniqueness principle,diversified product development principle,educational,practical and experiential principle.On this basis,the optimization strategy is put forward,that is,we should take the top-level design as the starting point to guide the research tourism direction;deeply tap resources,create a diversified research tourism product system and establish a characteristic brand;combined product development to enrich the product system;strengthen the promotion of research tourism and explore diversified markets;optimize the construction of research and learning professional team and improve the service quality of research and learning tourism;improve the infrastructure and supporting service construction of research base.