A Study On New Media Marketing Strategies Of Private School

With the rapid development of Internet technology and new media,mobile network devices are constantly being updated.Mobile Internet has penetrated into everyone’s life.Social media represented by We Chat is also deeply affecting everyone’s life.On the We Chat public platform,reading tweets on the platform every day has become a daily habit of people.So now many companies are targeting the We Chat public platform,using this new new media marketing method to attract more fans,and private education companies are no exception.Based on the various advantages and benefits of We Chat public platform marketing: low marketing costs,large number of users,convenient operation,easy to achieve secondary communication and other advantages,private education companies have opened We Chat public platforms one after another,the purpose is to serve students and parents at the same time,To create a good brand image of their school,so as to create a sustainable competitive advantage for the company.However,when using the We Chat public platform for brand marketing,the effect is often unsatisfactory.At present,there are some problems: for example,it is difficult to attract more fans,the content of the posted articles lacks characteristics,and the user stickiness is low.These problems hinder private education enterprises.The road of brand marketing.This paper uses the research method combining literature research method and questionnaire survey method,on the basis of fully studying We Chat marketing theory,combined with 4R marketing and other related marketing theories,taking the A private school where I am currently working as the case analysis object to conduct in-depth demonstration and analysis,and proposed a marketing optimization solution for the We Chat public platform of A private school,hoping to provide feasible advice for the marketing upgrade of the We Chat public platform of private education enterprises,so as to facilitate future reference...