Study On Student Satisfaction Of Logistic Service Quality In Colleges And Universities From The Perspective Of Service Education

With the rapid development of China’s higher education and the continuous promotion of the "double first-class" construction,the quality of education in domestic colleges and universities has been greatly developed,and a large number of comprehensive high-quality talents have been cultivated.As a service organization providing important guarantee for teaching and scientific research in colleges and universities,logistic service institutions are also facing great challenges.At the same time,in the new era,with the development and change of education environment at home and abroad and the needs of students,the connotation of logistics in colleges and universities is gradually enriched.Now,logistics in colleges and universities has become a new position of education,which can achieve "moistening things silently" education in the process of providing services for students.Therefore,the service quality of higher education plays an important role in the development of higher education in China.Students’ perception of service quality can directly reflect the quality of logistics service in colleges and universities.Based on this,this thesis carries out a study on student satisfaction of logistic service quality in colleges and universities from the perspective of students,which has important practical significance for the improvement of logistic service quality in colleges and universities.In the theoretical research part,first of all,through the visual analysis of relevant literature,analyze the research status of students’ satisfaction with the quality of logistic service in colleges and universities,and find that logistic service in colleges and universities has gradually attracted attention.Then,the university logistics,service education,service quality and student satisfaction are analyzed,found that there is a lack of unified theory of student satisfaction,lack of students on the overall perception of logistics services to measure the research,lack of focus on each university logistics groups.Finally,the research ideas and contents of this thesis are determined based on literature review.In quantitative research section,this thesis,taking Shijiazhuang railway university logistics services in colleges and universities as empirical research object,first of all,the classic customer satisfaction model combining with characteristics of logistics in colleges and universities,from five potential variables: logistics image,student expectations,perceived quality,perceived value,and student satisfaction,satisfaction survey on students in groups.Secondly,the structural equation model is designed according to the theoretical hypothesis of the relationship between variables.After that,the sample data collected from the questionnaire are processed and analyzed,and the hypothesis is verified and the results are discussed.According to the results of the survey,the following conclusions are drawn: among the four variables that affect students’ satisfaction,logistics image has the most significant impact on students’ satisfaction,followed by students’ expectations,and finally,perceived quality and perceived value.Finally,based on the above research results,suggestions are put forward:first,establish the concept of service education;Second,improve the image of logistics in colleges and universities;Thirdly,strengthen the demand orientation of logistic service in colleges and universities;Fourth,optimize the content of logistic service in colleges and universities;Fifth,encourage students to participate actively.