Research On The Development Strategy Of QT Education Company Under The Digital Background

At present,with the integration of new information technologies such as big data,artificial intelligence and 5G mobile internet technology,"Internet + Education" and intelligent education have become the new features of current education informatization,based on digital information and Internet,the construction of intelligent campus will expand the time and space dimension of Reality Education,and improve the management level and operation efficiency of traditional education.QT Education Company,adhering to the positioning of education information service based on campus and facing families,focuses on the operation of Internet application and information service in the field of basic education in China K12(generally referred to as abbreviation from preschool education to high school education).With the continuous cultivation of the OMO(Online Merge Offline,in combination with the platform-based business model both online and offline)model,QT Education Company has formed the operation model of "platform application service expansion + content value-added",strives to "become the most trusted Internet intelligence education platform in the country",and builds a closed-loop ecosystem for corporate intelligence education.Under the background of digitalization,the internal and external environment of QT education company has changed a lot,but how to make good use of its own conditions and the environment is the key factor of the next development.Therefore,this paper focuses on how QT education company choose the right development strategy to make full use of the existing resources to build competitive advantage,expand the market and win the market leading position.Based on the above research questions,this article has carried on the thorough investigation research to the QT education company,using the strategic management theory,PEST,Porter’s five forces model and so on analysis tools to comb the QT education company’s external environment,the industrial environment in detail,discovered the external opportunity and the threat;Then,through has carried on the careful analysis to the company’s human resources,the main business,the product research and development ability,the merger conformity ability and the financial analysis and so on internal superiority and the inferiority;Then,through the SWOT analysis,proposed the QT education company by the multimanagement primarily development strategy,and designed this strategy implementation path,mainly from the product strategy,the market strategy,the talented person strategy three aspects to give the development strategy suggestion.Finally,in order to ensure the smooth implementation of the strategy,also put forward safeguards and rationalization proposals.Through the research on the development strategy of QT Education Company,it is expected to point out the direction for the development of the company,expand the market and improve the industry influence.