Research On Market Supervision Strategy Of Jiangsu Commercial Fitness Club

In the context of the growing demand for sports and fitness in China and the increasingly fierce competition in the fitness market,all kinds of"foul" actions and behaviors that break the bottom line of laws and regulations in the development of commercial fitness clubs have gradually appeared and become more prominent,and the legitimate rights and interests of consumers and operators and the regulation and order of the fitness market have been seriously challenged.As an important part of the sports industry,commercial fitness clubs undertake the important mission of "healthy China".The health development of fitness clubs has also begun to receive extensive attention from the government and society.Commercial fitness clubs,as a rising emerging industry,in the case of the failure of the traditional regulatory mechanism,it is necessary for the government to rethink the positioning of the regulatory concept,regulatory mode and regulatory means,so as to effectively solve the problems existing in the market operation of commercial fitness clubs.So that the development of commercial fitness clubs can better meet the growing needs of people’s fitness.Based on the commercial fitness club market supervision of Jiangsu province as the research object,the theory of responsive regulation and global governance theory and wisdom regulation theory,the integrated use of the method of literature research,questionnaire investigation,expert interview and so on,for Jiangsu province commercial fitness club market regulation of legislations,law enforcement power and the way of regulation means the main problem is studied.On the basis of consulting and analyzing relevant literature and policies and regulations on market supervision of commercial fitness clubs,combined with the results of investigation and interview,this paper analyzes the problems and causes of market supervision of commercial fitness clubs,and puts forward market supervision strategies to optimize the business environment of commercial fitness clubs in Jiangsu Province.The study concluded that:(1)The commercial fitness clubs in Jiangsu province belong to the competitive market.The competition means are mainly service items and price behaviors,and the overall profit level of the market is low.Although commercial fitness clubs are affected by the epidemic,the overall development of the industry is still showing a positive trend,and the development of the industry has broad prospects.(2)There are many regulatory subjects of commercial fitness clubs in Jiangsu Province,and the supervision items are scattered.There is no special supervision department for commercial fitness clubs,and the sports administrative department is only responsible for the supervision of high-risk sports venues."Double random,one open" is the current supervision mode,the functional departments of the government through Jiangsu Province credit information platform for market subject information input,routine sampling inspection,results publicity and other operations.(3)There are still some problems in the market supervision of commercial fitness clubs in Jiangsu Province,such as low level of legislative effectiveness,weak law enforcement,backward means of supervision and obvious vacuum zone in supervision.(4)The supervision of commercial fitness clubs in Jiangsu province should strengthen and perfect the legal system of market supervision and promote the construction of standardization;Establish a joint supervision mechanism to enhance comprehensive law enforcement;Take credit supervision as the starting point,construct credit restraint mechanism;Promote intelligent construction and implement big data supervision;Strengthen industry norms and public supervision,and promote social governance in five aspects.