Wuhan Commercial Fitness Club Sports Nutrition In The Food Market Research

"National fitness" has risen to national strategic height. "National health" need to be further intensified. Fitness clubs and sports nutrition food industry, as a national fitness and improve physical quality and health level of the Chinese nation important industry. Has a pivotal role in the current national environment. In this paper, wuhan commercial fitness club sports nutrition in the food market research, with economy developed countries abroad and domestic in the commercial fitness club sports nutrition food sales to the basic situation of the longitudinal comparison. In 71 in wuhan city commercial fitness club in sports nutrition food sales as the research object, and selecting the representative fitness club in transverse comparison. Through literature method and expert interview method, the economic developed countries abroad and domestic sports nutrition food sales in the commercial fitness club’s basic situation, to do the review analysis. Through the questionnaire method, mathematical statistics and comparative analysis, elaborated and analyzed, wuhan commercial fitness club sports nutrition in the food market share of basic situation, and this article research results and Suggestions. By himself more than ten years of domestic sports nutrition food leading enterprise of K company work experience, as a case, get first-hand research materials and data. The purpose is to analyze the commercial fitness club in wuhan sports nutrition food feature and shortage of market share, and put forward the corresponding countermeasures and Suggestions. And timely put forward the fitness clubs and sports nutrition food, integration should be relegated to a "sports and health" industry. From two industry development ability, increase the overall marketing, mutual benefit and common development.Comprehensive commercial fitness club wuhan sports nutrition in the food market research to the following conclusion: sports nutrition food as to provide reasonable nutrition, exercise groups so as to improve the effect of exercise, improve the health level of a new product. And people want to get through exercise and healthy idea, have the same view. Both in the overall marketing, to the national strategy of national fitness. First, wuhan commercial fitness club sports nutrition in the food market is relatively low. Second, gym membership, the increasing demand for health and health products and services to the contradiction in supply. Third, the European and American countries related experience for the improvement of wuhan commercial fitness club sports nutrition in the food market share has important significance. Fourth, to speed up the sports health industry consolidation is imperative.Hope that through the study of this paper for the wuhan city fitness club and sports nutrition food industry participants and ready to enter the market to provide the reference of enterprise, and is helpful to enrich and perfect the sports industry in wuhan city market research system.