| Sports are an important symbol of social development and human progress,and also the important embodiment of comprehensive national strength and social civilization level.Developing undertakings of physical culture and sports and sports industry is to improve the national physical quality and health level of the important premise.With the continuous improvement of people’s demands for healthy living and the quality of life demand, rapid development of sports industry is the inevitable trend.On October 21 th of 2014, the state will rise in the national fitness cause for national strategy, vigorously promote the implementation of the national fitness program, encourage social capital investment in the field of sports industry, improve tax policies and regulations, increase support for the cause of national fitness.Commercial fitness club as part of the sports industry, the social investment and development is conducive to expanding domestic demand, increase employment, foster new economic growth point, is also promoting the one of the important channels of the national fitness program.Commercial fitness club not only meet the needs of the people’s fitness, also increased the awareness of fitness.Trainer as the club’s core strength, disseminator and director of the national fitness, good professional skills is essential.This thesistakes Lanzhou as an example, analyses the professional skills of coaches in commercial fitness club, tries to find methods to improve the quality of coach service for members.Uses the method of documents and materials, questionnaire investigation, expert interview and mathematical statistics, in the fitness coach, on the basis of professional skill components of Lanzhou city commercial fitness club fitness coach professional skill components were analyzed, and the following conclusions:Lanzhou commercial fitness club fitness instructor occupation skill composed of 4 primary elements, 13 elements, two level 56 level three element, plays a key role in the Lanzhou commercial fitness club operation, through the analysis of survey results, the constituent elements of the theory of knowledge, skills, moral accomplishment and the physical body and mind as the foundation of the order is: skills > physical knowledge > moral accomplishment >body and mind. Lanzhou commercial fitness club fitness coach with the female coach, the serious imbalance in sex ratio, the serious influence to the club course setting, the effects of fitness membership participation in fitness of interest and the effect of exercise. Lanzhou commercial fitness club more than 50% fitness trainer is the beginning, intermediate level, occupation skills. The theory of lack of knowledge, the weak foundation of theoretical knowledge, causes the trainer of skills is not high, in the actual operation can not effectively guide member, improve the effect of exercise. Occupation moral is not high, dressed not trendy, external image needs to be improved. The fitness coach and the club business should pay attention to fitness coach occupation skill enhancement, in order to ensure the normal operation of commercial fitness club, improve the quality of the club, let more people to participate in fitness activities, and vigorously promote the national fitness.For the conclusion the author gives suggestions as above: With the rapid de velopment of the fitness industry, and gradually perfect, the relevant departments should step up investment and management of the western fitness industry, introduced the fitness club, fitness coaches, management system, the relevant provisions of the standard market mechanism.he social security administration department should improve fitness coach’s social security system as soon as possible, in view of the specialty of the fitness industry, adjust the measures for the administration, adding some preferential policies.The labor department should strengthen the supervision of health club and protect the legitimate rights and interests of fitness coaches. The sports colleges and universities should pay close attention to the development of the sports industry market, to strengthen the understanding of the new professional trainer, adjust the course setting and teaching content, and vigorously develop a fitness professional.Sports colleges and universities cooperate with fitness club, to reach an agreement, through various channels to develop sports industry talents, broaden the employment channels, for the fitness industry professionals, improve the overall level of fitness instructor team,In order to contribute to the social sports for the smooth implementation of the national fitness program and training ofcountry instructors.The fitness club in the hiring of coaches should be strictly controlled, from the qualification certificate, professional knowledge, skills and moral cultivation strict screening, to ensure the qualified coaches work in the club.Fitness club should improve appraisal mechanism for fitness instructors, and the e valuation standard should be comprehensive and suitable for the club.Meanwhile the club should step up spending on fitness trainer training funds, establish related training system, to provide more learning opportunities, support and encourage out fitness instructor training and further education, through training and learning constantly improve the level of the coach’s business and culture, promoting the comprehensive ability of coaches and improve the service quality of the club.For Lanzhou city as a whole, all the commercial fitness clubs should draw lessons from the developed cities and well-known fitness club management system, according to the regional gap and cultural background, to further improve the management mode and operation principle of the fitness club, improve visibility and influence of Lanzhou city commercial fitness club. |
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