| The Chengdu Jintang Triathlon has been held for 11 years since 2012,and has had a significant influence in China and even the world.The development of this event has played an important role in the popularization and dissemination of triathlon.With China’s economic development and the continuous improvement of people’s living standards,people have more requirements for the development of the event.In addition,affected by the COVID-19,the problems in the event development are gradually exposed.This article takes the Chengdu Jintang Ironman Triathlon as the research object,and by sorting out the development status of the event over the years,it deepens the understanding of the development history of the event,examines the changes in the development of the event,and analyzes the reasons.Conduct a survey on the personnel participating in the Chengdu Jintang Ironman Triathlon to understand the current situation of the event,and conduct interviews with relevant officials to explore the reasons for the problems in the event.Propose an optimization path for the Chengdu Jintang triathlon event based on various influencing factors,and promote the development of this event and even the national triathlon event.The research methods used are literature review,questionnaire survey,expert interview,field survey and mathematical statistics.The research conclusions are as follows:(1)Chengdu Jintang International Triathlon: 2012-2013 was the Intercontinental Cup,and 2014-2019 was the World Cup;The organizers of the event have not changed much,and the distance and grouping of the competition have changed in 2014 and 2017,respectively.The prize money of the event increases with the level of the event;The number of participants reached its peak in 2015.The Chengdu Jintang Domestic Ironman Triathlon has undergone significant changes over the years in terms of competition name,organizer,qualification,participants,project settings,and competition grouping;The registration fees and bonuses are gradually increasing,with a slight decrease in 2020 and no bonuses or registration fees in 2022;The number of participants reached its peak in 2016 and the lowest in 2022.(2)The problems with the Chengdu Jintang Ironman Triathlon are: insufficient resource supply,low competitive level of domestic athletes,only a few coaches holding the Ironman Triathlon Coach Certificate,low service quality of some staff,and optimization of catering facilities and material supply;Lack of institutional system,significant changes in competition items and groups,single competition routes,and changes in competition time are not conducive to the development of the competition;The promotion of the event is relatively lacking,with weak promotion efforts and weak attraction of the promotional content;Frequent changes in event names affect the brand building of the event;The participation in the competition is low,the number of athletes participating is small,and the atmosphere of the competition is insufficient.(3)The reasons for the problems in the Chengdu Jintang Triathlon are that the resource supply is restricted in many ways,the COVID-19 epidemic is more obvious,the international events are suspended,the competition time is changed,and some athletes and coaches lack professional training and training.The funding sources are limited,and the competition funds mainly come from government funding,commercial sponsorship,and athlete purchase services,lacking in the development of the competition market;The functions of the management department are not fully utilized,there is a lack of scientific analysis and judgment of events,there is less innovation in event routes,and the opening time of the venue is relatively short within a year;The promotion content and methods are not innovative,and the selection of promotion content has low appeal to the public.There are fewer applications of new media in the promotion methods;The brand of the event lacks in-depth development,and the theme,concept,and positioning of the event are not clear;The population of triathlon is relatively small,and the public’s awareness of triathlon is not high,resulting in a low cultural atmosphere for the event.The suggestions proposed in this article are: diversified resource supply,improving the level of competition organization;Fully leverage its functions and ensure the operation of the competition;Innovate the perspective of publicity and strengthen the promotion of events;Focus on long-term planning and building event brands;Strengthen policy guidance and increase participation in competitions. |
