Relationship Between New Generation It Assimilation And Enterprise Performance Of Manufacturing Enterprises

With the advent of the era of epidemic normalization,online course learning mode is becoming more and more popular.Paying for high-quality courses has become the expectation of learners,and the model of knowledge payment has been gradually recognized.However,at the same time of its development,it exposes the problems of poor content quality and high homogenization rate,which leads to the reduction of consumers’sense of trust and damages the development of the industry.For consumers,online paid learning is not only a learning behavior of knowledge,but also a consumption behavior.According to the data released by iResearch consulting,consumers’ willingness to pay for video courses on Tencent classroom platform can reach 30%.For online learning knowledge payment commodities,due to their virtuality,information asymmetry and high cost,most of the existing studies start from the willingness to pay.However,although the improvement of willingness to pay has a positive effect on payment behavior,the two cannot be equal.Therefore,the analysis of the factors affecting the payment decision-making of online learning knowledge and the impact of each factor on payment behavior need to be further discussed.Previous studies have shown that trust plays a significant positive role in consumer decision-making behavior model.By improving consumer trust,it can promote consumer decision-making,improve high course sales and promote the positive development of the industry.Therefore,based on the trust model,applying the trust source and trust transmission theory,taking Tencent classroom platform as the research object,this paper analyzes the impact of course information,online comments and price on consumers’ payment decision,and constructs the influencing factor model of online learning video knowledge payment behavior.Grab the basic course information and comment text information of some courses in Tencent classroom,and get a total of 270 course information records and more than 30000 comments.Use SPSS regression model to explore the impact of course information,online comments and price on course sales.The results show that from the perspective of trust source,the institutional reputation and teacher reputation representing ability,the number of courses provided by bona fide course services and lecturers,and the degree of honest information disclosure have a positive impact on fee decisionmaking.The number of hot words representing honesty has an inverted "U"impact on fee decision-making,that is,if the number of hot words is moderate,fee decision-making is the best,and the increase of the number will accelerate the reduction of payment behavior;From the perspective of trust transmission,it is found that the variance of online comments,the number of comments and emotional trust have a certain impact on the payment decision,and the cognitive trust has an inverted "U" impact on the payment decision,that is,cognitive overload or lack will accelerate the reduction of payment behavior;Course price has a negative impact on fee decision-making.This paper analyzes the influencing factors of online video course payment decision,and expands the application scope of trust theory and online comment theory;Using text analysis,emotion calculation and other technical means to study,taking real and objective data as the analysis object,is a supplement to the existing questionnaire survey,experimental research and other methods.It provides a new perspective for existing research.