| With the promulgation of my country’s two-child and three-child policy,many brand early education companies have sprung up all over the country.In May 2019,the State Council issued the "Guiding Opinions on Promoting the Development of Care Services for Infants and Young Children Under 3 Years Old",which further promoted the development of the early childhood education industry.With the gradual emphasis on preschool education in my country,the attention of all walks of life to early education for children aged 0 to 6 is also increasing.The early education industry has shown very broad development prospects and investment value.But at the same time,the competition in the early childhood education market is becoming increasingly severe.How to apply the scientific development strategy theory to analyze the development environment and development prospects of the early childhood education market,and to lock the company’s development direction are the key research objects of this paper.This article takes C early education company in Yangzhou as an example,and uses questionnaires and in-depth interviews to study the development strategy of C early education company.This article expounds the current general situation,development history and operating status of C Early Education Company,the advantageous resources that have been formed and the restrictive factors that hinder its further growth.Combined with the actual situation,using PEST analysis,Porter’s five-force model analysis and SWOT analysis,three enterprise development strategy analysis tools,to analyze its external macro-competitive environment,internal core competitiveness,and the development opportunities and threats it faces in the future.Based on this,find out the shortcomings of the existing development strategy of C early education company,and promote the development of C early education company by optimizing the development strategy of C early education company.Finally,the guarantee measures to realize the optimized development strategy are expounded from several aspects such as optimizing the company structure and process,establishing a sound system and mechanism,innovating the informatization guarantee system,and strengthening the construction of corporate culture.Therefore,the significance of this study lies in:first,to help C early education company recognize the current development status and trends of the education and training institution industry;... |